Coca-Cola turns to Thunderbird students for ideas on building business in Vietnam, Malaysia.GLENDALE, Ariz.--(BUSINESS WIRE)--April 26, 1996--Worldwide beverage giant Coca-Cola Co. (NYSE NYSE See: New York Stock Exchange :KO) has turned to students at Thunderbird thunderbird In North American Indian mythology, a powerful spirit in the form of a bird that watered the earth and made vegetation grow. Lightning was believed to flash from its eyes or beak, and the beating of its wings was thought to represent rolling thunder. , The American Graduate School of International Management, for ideas on marketing to consumers in Vietnam and Malaysia. Two teams of Thunderbird marketing students have been working for several months on a consulting project for Coca-Cola, which is seeking to maximize its market position in these two emerging economic markets. Each student team consists of 9 graduate management students who competed among all Thunderbird students for the chance to create a marketing plan for Coca-Cola. The students are enrolled in the course ''International Marketing and Advertising'' (InterAd), which students consider one of the most prestigious courses offered at Thunderbird. As part of the course work, several of the students flew to Vietnam and Malaysia earlier this year to conduct market research. Utilizing the skills they are learning at Thunderbird in cross-cultural communications Cross-cultural communication (also frequently referred to as intercultural communication) is a field of study that looks at how people from differing cultural backgrounds endeavour to communicate. , international studies, and business, the students are preparing a complete proposed marketing plan for each country. The marketing plan will be judged by a panel of seven marketing industry representatives in a multimedia presentation on the Thunderbird campus on Friday, May 3, 1996. The presentation will include market research and analysis, a proposed advertising campaign, and proposed media placements for each country. Currently celebrating its 50th anniversary, Thunderbird is the world's largest graduate school of international management, with campuses in Japan and France in addition to its main facility in Arizona Arizona (âr'əzō`nə), state in the southwestern United States. It is bordered by Utah (N), New Mexico (E), Mexico (S), and, across the Colorado R., Nevada and California (W). . The school enrolls 1,500 graduate students representing more than 70 countries. Thunderbird's unique tripartite TRIPARTITE. Consisting of three parts, as a deed tripartite, between A of the first part, B of the second part, and C of the third part. curriculum emphasizes excellence in world business, international affairs Noun 1. international affairs - affairs between nations; "you can't really keep up with world affairs by watching television" world affairs affairs - transactions of professional or public interest; "news of current affairs"; "great affairs of state" , and modern languages. CONTACT: Thunderbird, The American Graduate School of International Management, Glendale James Grant There have been several people named James Grant.
e-mail: grantj@t-bird.edu |
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