Coca-Cola and Six Flags Become Exclusive Worldwide Marketing Partners.Business Editors ATLANTA--(BUSINESS WIRE)--Aug. 1, 2002 Theme park giant Six Flags For the national flags of Texas, see . Six Flags (NYSE: SIX) is the world's largest chain of amusement parks and theme parks and is headquartered in New York City. There are 20 such parks run by Six Flags. , Inc., the number one brand among teens, and The Coca-Cola Company, the world's largest beverage company, today announced a long-term agreement that will make Coca-Cola the exclusive soft drink supplier in all 28 Six Flags parks in the U.S., beginning January 1, 2003. The new agreement will move Coca-Cola availability in the Six Flags system from 65% to 100%, making Coca-Cola the official soft drink supplier of Six Flags parks worldwide. Currently, products of The Coca-Cola Company are available in 15 of Six Flags' 28 parks in the U.S., its eight parks in Europe, and its one park in Canada. The remaining 13 parks in the U.S. will convert to Coca-Cola beginning January 1, 2003. "Pairing the world's largest regional theme park company with the world's largest beverage company is a powerful combination," said Kieran Burke, chairman and chief executive officer of Six Flags, Inc. "Six Flags has a 41-year business relationship with The Coca-Cola Company and we look forward to extending this association to cover our global network of parks in 2003." The U.S. agreement covers carbonated car·bon·ate tr.v. car·bon·at·ed, car·bon·at·ing, car·bon·ates 1. To charge (a beverage, for example) with carbon dioxide gas. 2. To burn to carbon; carbonize. 3. To change into a carbonate. and non-carbonated beverages, including Coca-Cola classic, diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. , Sprite, POWERaDE, Minute Maid Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed nationwide and served , Fanta, Fruitopia, Nestea, ready-to-drink coffees, and frozen carbonated drinks. "The focus of this expanded marketing partnership will be on creating innovative ways to engage and benefit consumers," said Jeffrey T. Dunn, president, Coca-Cola North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "Coca-Cola and Six Flags are going to energize en·er·gize v. en·er·gized, en·er·giz·ing, en·er·giz·es v.tr. 1. To give energy to; activate or invigorate: "His childhood and refresh (1) To continuously charge a device that cannot hold its content. CRTs must be refreshed, because the phosphors hold their glow for only a few milliseconds. Dynamic RAM chips require refreshing to maintain their charged bit patterns. See vertical scan frequency and redraw. Six Flags visitors like never before." As part of this marketing partnership, Six Flags and Coca-Cola will build refreshment attractions that combine traditional misting technology and product availability of the original "Coca-Cola Cool Zones" with interactive components that are designed to enhance the visitor experience. The two companies will also collaborate to create unique promotional programs to benefit park visitors. The first major initiative the companies will undertake together in 2003 will be a unique event for charity that is expected to involve Six Flags parks and their park visitors worldwide. Financial terms of the new U.S. agreement were not disclosed. Six Flags, Inc. is the world's largest regional theme park company with 38 parks in North America, Europe and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . Six Flags parks serve 35 out of the 50 largest metropolitan areas in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The parks annually host nearly 50 million guests worldwide. Six Flags is a publicly held corporation with corporate offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Oklahoma City Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm . The company's stock trades on the NYSE NYSE See: New York Stock Exchange under the symbol: PKS PKS Penalty Kicks Saved (soccer; goalie save) PKS Partai Keadilan Sejahtera (Indonesia) PKS Phi Kappa Sigma (international male fraternity) PKS Pallister-Killian Syndrome . For more information visit www.sixflags.com, American Online keyword: Six Flags. The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola, recognized as the world's best-known brand, The Coca-Cola Company markets four of the world's top five soft drink brands, including diet Coke, Fanta and Sprite. Through the world's largest distribution system, consumers in nearly 200 countries enjoy The Coca-Cola Company's products at a rate of more than 1billion servings each day. For more information about The Coca-Cola Company, visit www.coca-cola.com.
SIX FLAGS PROPERTIES WORLDWIDE
Atlanta Six Flags Over Georgia
Atlanta WP / AA Six Flags White Water
Six Flags American Adventure
Buffalo Six Flags Darien Lake
Chicago Six Flags Great America
Cleveland Six Flags Worlds of Adventure
Columbus Wyandot Lake
Concord, CA Waterworld USA Concord
Dallas Six Flags Over Texas
Dallas WP Six Flags Hurricane Harbor
Denver Six Flags Elitch Gardens
Houston Six Flags AstroWorld
Houston WP Splashtown
Los Angeles Six Flags Magic Mountain
Los Angeles WP Six Flags Hurricane Harbor
Lake George, NY The Great Escape
Louisville Six Flags Kentucky Kingdom
New England Six Flags New England
New Jersey Six Flags Great Adventure
New Jersey WP Six Flags Hurricane Harbor
New Jersey Wild Safari
Oklahoma City Frontier City
Oklahoma City WP White Water Bay
Sacramento Waterworld USA Sacramento
San Antonio Six Flags Fiesta Texas
San Francisco Six Flags Marine World
Seattle Enchanted Village/Wild Waves
St. Louis Six Flags St. Louis
Washington, DC Six Flags America
Montreal, Canada La Ronde
Agen, France Walibi Aquitaine
Brussels, Belgium Six Flags Belgium
Dusseldorf, Germany Warner Bros. Movie World
Lyon, France Walibi Rhone-Alpes
Metz, France Walibi Schtroumpf
Holland/Netherlands Six Flags Holland
Ypers, Belgium Bellewaerde
Mexico City, Mexico Six Flags Mexico
Madrid, Spain Warner Bros. Movie World
Photography available. Please email vamor@europe.sftp.com |
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