Coca-Cola and Molson Coors Say Green Business Makes Financial Sense: Ethical Corporation Institute Finds Water Sustainability Ideas Do Save Money.A new report by the Ethical Corporation Institute has found that corporate water strategies generate cost savings and create indirect benefits for many stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. LONDON -- The Ethical Corporation Institute revealed today that despite the economic downturn operating a green business still makes financial sense. Ethical Corporation Institute's recent report, a "must have" Guide to Water Ethics Footprinting, Programmes and Supply Security finds that companies acting proactively on water management have the opportunity to gain first-mover advantage First-mover advantage is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match. on the competition. Coca-Cola argues in the report that there is a strong business case for engaging in water efficiency. The company is seeking ways to reuse reuse - Using code developed for one application program in another application. Traditionally achieved using program libraries. Object-oriented programming offers reusability of code via its techniques of inheritance and genericity. water used for manufacturing processes which are directly linked to cost savings. Companies were accused at the recent World Water Forum in Istanbul of using water selfishly self·ish adj. 1. Concerned chiefly or only with oneself: "Selfish men were . . . trying to make capital for themselves out of the sacred cause of human rights" Maria Weston Chapman. and with no regard for the communities within which they operate. However, in Coca-Cola's case, many regions of China had severely damaged water sheds when the company first arrived. By partnering local community groups and city or state governments to manage and revitalise Verb 1. revitalise - give new life or vigor to revitalize regenerate, renew - reestablish on a new, usually improved, basis or make new or like new; "We renewed our friendship after a hiatus of twenty years"; "They renewed their membership" watersheds they believe they contributed positively to the local region. Piet Klop, water expert at the World Resources Institute Founded in 1982, the World Resources Institute (WRI) is an environmental think tank based in Washington, D.C. WRI is an independent, non-partisan and nonprofit organization with a staff of more than 100 scientists, economists, policy experts, business analysts, statistical advises that corporations can invest in water efficiencies and sell their excess for increased revenue. The report looks at how Molson Coors has benefited from this approach in the US. Bart Alexander, VP, Global Alcohol Policy and Corporate Responsibility at Molson Coors, interviewed for the report explains that "if we don't utilize all the water within our water rights portfolio, we can lease or sell the surplus waterO Hence the benefits can be realized on both sides of the balance sheet". The new research report The must have Guide to Water Ethics Footprinting, Programmes and Supply Security is now on general sale. Click here now to purchase the report or find out more. About the Ethical Corporation Institute: Ethical Corporation Institute (ECI ECI Employment Cost Index ECI Election Commission(er) of India ECI Enterprise Content Integration ECI Early Childhood Intervention ECI Environmental Change Institute ) is the research arm of Ethical Corporation. ECI produces in-depth commercial research on sale in report format, and hosts training workshops on ethical business. |
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