Coca-Cola and America Online Announce Global Marketing Alliance.Business Editors/Hi-Tech Writers ATLANTA--(BUSINESS WIRE)--May 3, 2000 Multi-Year Agreement Marks Coca-Cola's First Worldwide Interactive Marketing Initiative Two of World's Leading Consumer Brands Team to Develop Innovative Online and Offline Programs The Coca-Cola Company (NYSE NYSE See: New York Stock Exchange :KO), the world's leading beverage company, and America Online See AOL. , Inc. (NYSE:AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), the world's leading interactive services company, today announced a multi-year global strategic alliance to develop innovative online and offline marketing programs. This alliance marks Coca-Cola's first worldwide interactive marketing initiative and AOL's first association with the world's most recognized brand. Taking full advantage of the companies' unmatched global brand power and assets, the alliance will focus on several key marketing themes, including: music, movies, sports, holidays and community -- such as promotions built around the AOL Moviefone brand, The Coca-Cola Company's sponsorship of the Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. and the Christmas holiday season. "Steve Case Steve Case (born August 21, 1958) is a businessman best known as the co-founder and former chief executive officer and chairman of America Online (AOL). He reached his highest profile when he played an instrumental role in AOL's merger with Time Warner in 2000. and I talked earlier this year about the logical connection between the world's first global brand, Coca-Cola, and the latest brand unifying the globe, AOL," said Doug Daft Doug Daft was CEO of Coca Cola Corporation. He retired at the end of 2004. , chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , The Coca-Cola Company. "We refresh the world one person at a time. They connect the world one person at a time. We are very excited about matching the reach of AOL's online communities with the reach of Coke's brands and distribution system." "Coca Cola's legacy dates back more than a hundred years, while the AOL brand is barely a decade old, but today Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) and AOL are two of the most recognized and powerful consumer brands in the world," said Steve Case, Chairman and CEO, America Online, Inc. "We look forward to helping Coca Cola use the online medium to extend its legacy into this new Internet century." Bob Pittman, President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of America Online, Inc., said: "As the most recognized global consumer brand, Coca-Cola already is part of people's everyday lives everywhere. With this exciting new alliance, we will bring together the unique strengths of America Online's international family of interactive brands with Coca-Cola's global distribution network to create innovative and effective consumer marketing campaigns both online and offline around the world." Coca-Cola will make America Online's interactive services and products available to consumers around the world through The Coca-Cola Company's extensive distribution channels worldwide, including advertising, merchandising, packaging and in-store promotions. America Online will market The Coca-Cola Company's brands online across its family of global interactive brands such as AOL, CompuServe, AOL.COM, Netscape, Spinner, Winamp and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. . AOL's brands now have over 24 million paying members, and tens of millions more online consumers visit the Company's Web-based brands every month. About America Online, Inc. Founded in 1985, America Online, Inc., based in Dulles, VA, is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. America Online, Inc. operates two worldwide Internet services: America Online, with more than 22 million members, and CompuServe, with more than 2.5 million members; several leading Internet brands including ICQ, AOL Instant Messenger See AIM. and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; AOL MovieFone, the nation's No. 1 movie listing guide and ticketing service; Spinner Networks and NullSoft, Inc., leaders in Internet music; and Digital Marketing Services, a company specializing in online rewards programs and online market research. Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy. About The Coca-Cola Company The Coca-Cola Company is the global beverage industry leader, with world headquarters in Atlanta, Georgia. Syrups, concentrates and beverage bases for Coca-Cola, the Company's flagship brand, and over 160 other Company soft-drink brands are manufactured and sold by The Coca-Cola Company and its subsidiaries in nearly 200 countries around the world. |
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