Coca-Cola To Send Team Of Happiness Ambassadors On A Year-Long Journey To Seek Out What Makes People Happy.Beginning Today Consumer Votes Will Determine The Final Three Travelers Who Will Visit 206 Countries Where Coca-Cola Is Sold That Will Be Documented Online With Video, Photos And Blog Posts At Expedition206.com ATLANTA -- Countless people have taken a year off to travel, but nobody has ever embarked on a trip quite like this before - 206 countries, covering 150,000 miles in just 365 days. From Aruba to Zimbabwe and nearly every nation in between, a team of three young people will attempt to visit 206 countries where Coca-Cola is sold to seek out what makes people happy and share their happiness and enthusiasm with the rest of the world. Dubbed 'Expedition 206', the year-long adventure throughout 2010 will bring Coca-Cola's Open Happiness campaign to life as the travelers visit with people from different cultures, document their experiences and share stories of happiness throughout their journey. People online around the world will play a critical role every step of the way, beginning with the opportunity to choose the team they want to see on the expedition. After an extensive search, Coca-Cola has selected nine finalists, but fans will make the final decision by visiting www.Expedition206.com through Nov. 6, 2009, to vote for their favorite candidates. Fans can vote once each day throughout the three-week voting period. Beginning in Madrid on Jan. 1, 2010, and culminating with a celebration at the World of Coca-Cola The World of Coca-Cola is a permanent exhibition featuring the history of The Coca-Cola Company and its well-known advertising as well as a host of entertainment areas and attractions. museum in Atlanta on Dec. 31, 2010, the story of the happiness ambassadors and their adventure will play out online with content for fans to follow via the expedition's online headquarters at www.Expedition206.com, as well as on Facebook, YouTube, Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. , Flickr and other social networking sites A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. . Fans engaging with the Expedition 206 Web site and other interactive online content will serve as virtual travel agents for the expedition team, giving suggestions on where they go, what they do and who they visit in each market. The expedition will make stops in cities big and small, visiting everyday people and marquee global events, such as the Vancouver 2010 Olympic Winter Games
FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f World Cup in South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , and the World Expo 2010 in Shanghai, China. The diverse group of candidates includes finalists from the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, China, Mexico, Australia, Germany, Belgium and Denmark. The route map with approximate dates of the tour is available at www.expedition206.com. The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. , Fanta, Sprite, Coca-Cola Zero Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. In the United States, where the drink was first introduced, Coke Zero is marketed as having zero calories[1] (hence the Zero , vitaminwater, Powerade, Minute Maid Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed nationwide and served and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com. NOTE TO EDITORS: Digital artwork including global route map and photos of candidates are available at the Press Center at www.thecoca-colacompany.com/presscenter/presskit_expedition_206_images.html |
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