Coca-Cola Teams up with Consumers to Donate 100,000 Gifts to Toys for Tots.Artist Nathan Sawaya Nathan Sawaya (born July 10 1973), is an artist who builds custom three-dimensional models and large-scale mosaics from popular everyday items and standard Lego toy bricks. Unveils Original Sculpture of Toys for Tots Toys For Tots is a program run by the United States Marine Corps Reserve which donates toys to children whose parents cannot afford to buy them gifts for Christmas. The program was founded in 1947 by Major Bill Hendricks. Train Made From Coca-Cola Bottle Caps ATLANTA -- Coca-Cola[R] is donating 100,000 gifts to Toys for Tots the holiday season and is asking consumers to help make that number grow even larger. From now through the end of the year, My Coke Rewards My Coke Rewards is a customer loyalty marketing campaign from Coca-Cola. Customers enter codes from specially marked packages of Coca-Cola products into a website. These codes are converted into virtual "points" which can in turn be redeemed for various prizes or sweepstakes points found under caps and on packaging of more than 60 products from Coca-Cola North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. can be donated to Toys for Tots at www.mycokerewards.com. As the donations accumulate, Toys for Tots will redeem the points for gifts such as soccer balls, Etch-A-Sketch[R] drawing toys, and backpacks. To help offer even more gifts to kids, Coca-Cola is also donating an additional $150,000 to Toys for Tots. "Both Toys for Tots and Coca-Cola have been uplifting and magical parts of the holiday season for decades. This year we're joining together and asking people to help us make the holidays brighter for kids," said Hendrik Steckhan, president and general manager, Sparkling Beverages, Coca-Cola North America. "When families and friends enjoy Coca-Cola as part of their holiday celebrations, we encourage them to take a minute to go online and use their My Coke Rewards points to support Toys for Tots." To commemorate the partnership with Toys for Tots, Coca-Cola commissioned New York-based sculptor Nathan Sawaya to create two original pieces of art made from thousands of bottle caps. Best known for his works featuring LEGO[R] bricks, Sawaya has incorporated more than 43,000 bottle caps to create an oversized o·ver·size n. 1. A size that is larger than usual. 2. An oversize article or object. adj. o·ver·size also o·ver·sized Larger in size than usual or necessary. replica of the iconic Toys for Tots train and a mosaic depicting the famous Coca-Cola Polar Bear polar bear, large white bear, Ursus maritimus, formerly Thalarctos maritimus, of the coasts of arctic North America. Polar bears usually live on drifting pack ice, but sometimes wander long distances inland. . The sculptures, which are Sawaya's first bottle cap creations, remind people to donate My Coke Rewards points found under their bottle caps to Toys for Tots. "The goal of the U.S. Marine Corps Reserve Toys for Tots Program is to deliver a message of hope to underprivileged children during the holiday season," said Bill Grein, vice president of Marines Toys for Tots Foundation. "Through support from partners like Coca-Cola that understand the value of giving, we are able to fulfill the dreams of thousands of children each year." Joined by members of the U.S. Marine Corps, Sawaya unveiled his sculptures at the World of Coca-Cola The World of Coca-Cola is a permanent exhibition featuring the history of The Coca-Cola Company and its well-known advertising as well as a host of entertainment areas and attractions. in Atlanta this morning. The Toys for Tots train measures 18-feet long by four-feet tall and the Polar Bear mosaic measures eight-feet long by six-feet tall. The sculptures will remain on display through the end of the year to encourage people to check under Coca-Cola bottle caps for My Coke Rewards points they can donate to Toys for Tots. At the end of the holiday season, the train will be relocated to the Marine Corps Reserve Toys for Tots Foundation in Quantico, Virginia Quantico, Virginia lies in Prince William County, 23 miles north-northeast of Fredericksburg, Virginia, United States, near Dumfries and Stafford along Highway 619. It is totally surrounded by Marine Corps Base Quantico and the Potomac River. . My Coke Rewards point codes can be found on bottle caps and inside multi-packs of Coca-Cola Classic, Diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. , Coca-Cola Zero Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. In the United States, where the drink was first introduced, Coke Zero is marketed as having zero calories[1] (hence the Zero , Sprite, Fanta, DASANI, POWERADE, and many other brands. People can visit www.mycokerewards.com to donate points to Toys for Tots through the end of the year. Members also can redeem their points year-round for exclusive rewards and unforgettable experiences. Coca-Cola is bringing the joy of the holidays to people across the country in a number of other ways this season, including: * Vintage Glass Bottles - Celebrating timeless refreshment for the holidays, Coca-Cola is available in special vintage glass bottles that replicate the design of the 1899 "Hutchinson" bottle. With a straight-sided shape, the 1899 bottle was the first to feature the Coca-Cola logo. The bottles are available in six-pack carriers featuring an image of the Coca-Cola Santa. * Holiday Packaging - Coca-Cola multi-packs and multi-liter packages include an image of the Coca-Cola Polar Bear presenting Santa with a bottle of Coke tied with a bow. Diet Coke and Coca-Cola Zero packaging includes festive images of ornaments and gifts. * Holiday Caravan - Decorated with 25,000 twinkling lights and the Coca-Cola Santa image, the five semi-trucks of the Coca-Cola Holiday Caravan are spreading holiday cheer across the country. At each stop, visitors can send a greeting to Santa's workshop Santa's workshop may refer to
About The Coca-Cola Company The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic non·al·co·hol·ic adj. A beverage usually containing less than 0.5 percent alcohol by volume. sparkling beverage brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com. About Toys for Tots The Marine Corps Reserve Toys for Tots Foundation, an IRS An abbreviation for the Internal Revenue Service, a federal agency charged with the responsibility of administering and enforcing internal revenue laws. recognized 501 (c) (3) not-for-profit public charity, is the authorized fund raising and support organization for the U.S. Marine Corps Reserve Toys for Tots Program. The Foundation provides the funding and support needed for successful annual toy collection and distribution campaigns. The Foundation is located at Marine Corps Base, Quantico, Virginia. Local Marine Corps Reserve units and volunteer organizations collect and distribute toys in more than 600 communities covering all 50 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). and Puerto Rico. |
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