Coca-Cola Super-Group Set to Release "Open Happiness" Single in Global Music Partnership.The Coca-Cola Company and Atlantic Records  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. bring together some of
the hottest names in music to record the soundtrack to "Happiness
Factory 3"
ATLANTA -- The Coca-Cola Company and Warner Music Group's Atlantic Records have come together to record and release a new song featuring some of the hottest acts from the worlds of rock, pop and hip hop hip-hop or hip hop n. 1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents. 2. Rap music. adj. . Launching today, the track will accompany the third in the Coca-Cola "Happiness Factory" series of commercials, and uses the 5-note melody made famous by the ads. Titled "Open Happiness", the single features the combined talents of Cee-Lo Green, Fall Out Boy's Patrick Stump, Brendon Urie from Panic at the Disco, Travis McCoy Travis McCoy (born August 6, 1981) is the lead vocalist of the alternative hip-hop group Gym Class Heroes. He grew up in Geneva, New York in a mixed race household. His father is black and his mother is white. from Gym Class Heroes and acclaimed, Grammy nominated songstress song·stress n. 1. A woman who performs songs, especially ballads or popular songs. 2. A woman who writes songs. See Usage Note at -ess. Janelle Monae. The song reflects the spirit of positivity, optimism and fun expressed in "Open Happiness," the new global integrated marketing campaign for brand Coca-Cola. Two superstar producers; Butch Walker (who co-wrote the track with Cee-Lo Green) and Polow Da Don Polow da Don (born Polow-Freache Jamal Fincher Jones) is an Atlanta-based music producer who rose to fame in late 2005 and early 2006 through hits singles by artists including Ludacris, Jamie Foxx, Kelly Rowland, Pussycat Dolls, Fergie, and Kelis. produced the musical collaboration. These award-winning producers have set out to mix their worlds of rock and hip-hop and create a really cutting edge sound that brings the Open Happiness campaign to life. The super producers have been responsible for some of the most popular music of recent years and between them have worked with acts such as Usher, Kelis, Pink, Fergie, Pussycat Dolls The Pussycat Dolls are an American hip hop, pop, and R&B, and dance and burlesque ensemble founded by choreographer Robin Antin in 1995. It began as a dance troupe based in Los Angeles, was "re-cast" as a music group in 2003, and expanded in 2005 with a parallel troupe at Caesars , Avril Lavigne Avril Lavigne Whibley,[1] better known by her birth name of Avril Lavigne (IPA: /æv.ɹʌl lə.vin/), (born September 27 1984) is a Canadian rock/punk-pop singer, musician and actress. and Katy Perry. "Adding a musical element to our popular Happiness Factory franchise is a natural progression to really making it a trans-media property," said Umut Ozaydinli, global music marketing manager, The Coca-Cola Company. "Working with established artists like Cee-Lo Green and Patrick Stump of Fall Out Boy and up and coming artists like Janelle Monae really brings together a unique mix of genres of music. Our new campaign is all about inviting people to share a little happiness and enjoy life's simple pleasures. We believe that, through the use of music, we are able to enhance this message and help people to connect and have fun with the campaign." "Coca-Cola is such an iconic brand around the world with a rich history of quality and integrity," stated Camille Hackney, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul , Brand Partnership and Commercial Licensing, Atlantic Records. "At Atlantic we strive to create career artists who make music with worldwide resonance. The pairing of the artists on this song with the Coke brand is a perfect match and we anticipate it being a huge global success." Music will be embedded into the Open Happiness campaign. The track will appear as the soundtrack to the new Happiness Factory TVC TVC Traditional Values Coalition TVC Televisió de Catalunya (Catalan Public Broadcasting Company, Catalonia, Spain) TVC Television Commercial TVC Thrust Vector Control TVC Texas Veterans Commission TVC Total Variable Cost and be utilized as a vehicle outside of traditional advertising. In addition, a percentage of the single sales will be donated to charitable causes through the Company's 'Live Positively' platform. Commented Travis McCoy of Gym Class Heroes, "I think Coke reaching out to up-and-coming and established artists is a really good move - everyone comes out a winner. We as artists get to collaborate with people we look up to and Coca-Cola gets a fresh new song that I think people are going to be really receptive to." Added Cee-Lo Green, "I guess what was interesting about the idea at first was Coca-Cola's interest in me - that was appealing. Music's marketplace can be very fickle and unforgiving and if you want longevity and you want legend, who better to ask advice from than Coca-Cola?" The single release will be supported by a huge global push, including: * A global MySpace premiere of the track will allow consumers all over the world to access this unique collaboration for the first time beginning March 16th at www.myspace.com/openhappiness. * The track will be released for sale on iTunes, with an exclusive bundle featuring a "making of" video. * 200 million Coca-Cola packs in Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. and France alone will include mention of the Open Happiness single. * A music video of the track, featuring the artists and directed by award winning director Alan Ferguson The Hon. Alan Baird Ferguson (born 16 September 1943), Australian politician, has been a Liberal member of the Australian Senate since May 1992, representing South Australia. , will premiere globally in May. * The track will be integrated into Coca-Cola brand marketing efforts on radio and online, including with the 3.2 million fans of Coke on Facebook. * World famous Coca-Cola signs in London's Piccadilly Circus Pic·ca·dil·ly Circus A traffic junction and popular meeting place in central London, England, noted for the statue known as Eros. and New York's Time Square will be utilized to promote the Open Happiness single. Open Happiness builds on the award-winning Coke Side of Life campaign and will serve as the platform for all integrated marketing for brand Coca-Cola globally. The campaign launched first, in the US in January, with print, outdoor and TV. The fully integrated campaign - including new point of sale, promotions, outdoor and print advertising, digital and music components and more - will roll out throughout the first half of 2009 in markets around the world. About The Coca-Cola Company The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. , Fanta, Sprite, Coca-Cola Zero Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. In the United States, where the drink was first introduced, Coke Zero is marketed as having zero calories[1] (hence the Zero , vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com. About Atlantic Records: Atlantic Records, which celebrated its 60th Anniversary in 2008, currently ranks as the #1 label in the music industry. Founded in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , the label grew from literally a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic roster today includes many of the world's most popular recording artists, among them James Blunt, Tracy Chapman, Phil Collins, Death Cab for Cutie cut·ie also cut·ey n. pl. cut·ies also cut·eys Informal A cute person. , Missy Elliott, Flo Rida, Lupe Fiasco, Gnarls Barkley, Kid Rock, Matchbox Twenty, Jason Mraz, O.A.R., Plies plies 1 v. Third person singular present tense of ply1. n. Plural of ply1. , Sean Paul, Rush, Shinedown, Staind, Rob Thomas, T.I., and many more. EDITOR'S NOTE: Downloadable materials to support the launch of the new campaign can be found at http://video360.world-television.com/HFIII/. |
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