Coca-Cola Readies for Launch of Vanilla Coke With First Delivery to the Vanilla Bean Cafe in Pomfret, Connecticut -- Pop. 3,800.Business Editors POMFRET, Conn.--(BUSINESS WIRE)--May 8, 2002 Coca-Cola System Gears Up for Nationwide Roll-out of Its Newest Soft Drink The Coca-Cola Company today marked the 116th birthday of the world's most popular soft drink by giving a present to Pomfret, Connecticut, by making the hamlet the site of the first official delivery of new Vanilla Coke. Many of the residents of the town of about 3,800 were on hand as a Coca-Cola truck pulled up to a popular local landmark, The Vanilla Bean Cafe, where officials from The Coca-Cola Company's Atlanta headquarters and The Coca-Cola Bottling Company A bottling company is a commercial enterprise whose output is the bottling of beverages for distribution. Many bottling companies are franchisees of corporations such as Coca-Cola and PepsiCo who distribute the beverage in a specific geographic region. of Southeastern New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. helped unload To remove a program from memory or take a tape or disk out of its drive. the much-anticipated beverage, so the people of Pomfret could be among the very first to taste Coca-Cola with a hint of vanilla flavor. Following a ceremony that included a proclamation An act that formally declares to the general public that the government has acted in a particular way. A written or printed document issued by a superior government executive, such as the president or governor, which sets out such a declaration by the government. and some familiar tunes -- including "I'd Like to Buy the World a Coke" -- the cafe's owners, the Jessurun family, and its staff boarded a special bus for New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . There, Coca-Cola created a contemporary version of The Vanilla Bean Cafe for one night, to celebrate the start of the roll-out of Vanilla Coke, which will be available nationwide next week (May 15). Vanilla Coke initially will be introduced in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , followed by Canada. Packaging graphics for Vanilla Coke will feature -- for the first time ever -- the "Coke" brand name in the unique script of the Coca-Cola trademark, the most recognized trademark in the world. NOTE TO EDITORS: Wire photos and satellite feeds will be transmitted from these events. |
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