Coca-Cola North America Strengthens Hispanic Marketing Leadership Team.Reinaldo Padua Named Assistant Vice President of Hispanic Marketing ATLANTA -- Reinaldo Padua was recently named assistant vice president of Hispanic Marketing for Coca-Cola North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. (CCNA See Cisco certification. ). Padua will be responsible for leading CCNA's Hispanic marketing strategy and program execution. "The addition of Reinaldo to our Hispanic marketing team is fundamental to our plans to extend our strong presence and growth within the Hispanic community," said Katie Bayne, chief marketing officer, Coca-Cola North America. "Hispanic consumers have always been critical to Coca-Cola and Reinaldo brings a deep understanding of the richness of the culture and how to communicate most effectively with the Hispanic community." Padua joins the company from the Zyman Group, an international marketing strategy consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , where he was a managing consultant for several global clients in the food, beverage, retail and insurance industries. While at Zyman Group, he led projects that helped clients identify and capture the existing opportunities in the U.S. multicultural market to maximize growth at the brand and portfolio levels. Prior to joining Zyman Group, Padua held key marketing positions with Procter & Gamble and Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and BellSouth in the US. Padua has more than 12 years of experience in multicultural marketing, general marketing strategy, product management, and market research for global consumer package goods and telecommunications companies. Born and raised in Venezuela, Padua holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Duke University's Fuqua School of Business The Fuqua School of Business is the business school of Duke University in Durham, North Carolina. Fuqua (pronounced few-qua) is one of the youngest U.S. business schools affiliated with elite research universities, but has shown strong performance in rankings by business and bachelor's degrees in Systems Engineering and Business Administration from Universidad Metropolitana The Metropolitan University (Universidad Metropolitana) was founded in 1970 by a group of entrepreneurs, led by Eugenio Mendoza Goiticoa. It is located in the city of Caracas. in Venezuela. About The Coca-Cola Company The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com. |
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