Coca-Cola Foods and Danone form joint venture to produce, distribute and sell Minute Maid Danone premium refrigerated juices globally.PARIS--(BUSINESS WIRE)--Sept. 24, 1996--Two world leaders For a list of heads of state, see . World leaders is a MMORPG. The game involves creating a state, joining an alliance and going into war. It is mostly played by players from Israel, China, USA, Britain, Brazil and Saudi-Arabia. -- Coca-Cola Foods, a Division of The Coca-Cola Company, the world's leading marketer of fruit juices and drinks, and the Danone Group, the world's leader in fresh dairy products dairy products dairy npl → produits laitier dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl -- have joined forces to produce, distribute and sell premium chilled chill n. 1. A moderate but penetrating coldness. 2. A sensation of coldness, often accompanied by shivering and pallor of the skin. 3. fruit juices under the combined Minute Maid Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed nationwide and served and Danone brands. The products will be marketed worldwide outside the U.S. and Canada, with an initial focus in Europe and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , and will be found in the chilled section, next to fresh dairy products. The joint venture, Minute Maid Danone, will be based in France. Further details on the management personnel of the joint venture company, its plans and the timing of product introductions will be announced as they are developed. Introductions are scheduled to begin in the first half of 1997. The leaders of both companies said their partnership will satisfy common and complementary objectives. "Consumers throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. look to the Minute Maid brand for the best in taste, value and nutrition, and consumers around the world look to the Danone brand as a guarantee of health, freshness and quality," said Ralph Cooper, president and chief executive officer of Coca-Cola Foods. "Now, thanks to our partnership, consumers around the world -- and initially in Europe and Latin America, two regions where demand for premium quality chilled fruit juices is growing -- will be able to enjoy premium fruit juices from Minute Maid and Danone. The formation of Minute Maid Danone is a key step toward our objective of introducing refrigerated re·frig·er·ate tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates 1. To cool or chill (a substance). 2. To preserve (food) by chilling. fruit juices into 50 countries by the year 2000, as we strengthen our position as the global leader in the fruit juice category." Franck Riboud, president and chief executive officer of the Danone Group, said, "This agreement fits in with our strategy for international development and consolidation of the Danone brand. We want Danone to be one of the world's brand standards. Wherever you find it, the Danone brand is synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as health and pleasure; those benefits are perfectly suited to these premium fruit juices from Minute Maid and Danone. Our partnership with Coca-Cola Foods, an unmatched master in fruit juices, is an additional guarantee for quality, and will enable Minute Maid Danone to bring consumers the best fruit juices in the world." The juice will be sourced through the previously announced Global Supply Alliance between Coca-Cola Foods and Sucocitrico Cutrale Ltda., which is based in Sao Paulo, Brazil, and is the largest grower and processor of citrus citrus Any of the plants that make up the genus Citrus, in the rue family, that yield pulpy fruits covered with fairly thick skins. The genus includes the lemon, lime, sweet and sour oranges, tangerine, grapefruit, citron, and shaddock (C. maxima, or C. grandis; also called pomelo). products in the world. This agreement ensures that these premium quality juices with the Minute Maid and Danone brands will be consistently of the highest quality. Houston, Texas-based Coca-Cola Foods is a Division of The Coca-Cola Company and the world's leading marketer of fruit juices and drinks. Currently, The Coca-Cola Company's juice products are sold in over 50 countries under a variety of trademarks, including Minute Maid, Hi-C, Five Alive, Bright & Early, Andifruit and Cappy. The Danone Group is number one in the French food industry, third in Europe and seventh in the world. It is the world leader in fresh dairy products and biscuits, and number two for mineral waters. The group's main brands in the world are Danone, Evian, Volvic, Lu, Amoy, Kronenbourg, Bledina, Lea & Perrin's, Jacob's, Britannia, Bagley and Amora. -0- "Minute Maid", "Hi-C", "Five Alive", "Bright & Early" and "Cappy" are registered trademarks of The Coca-Cola Company. "Danone" is a trademark owned by a Group Danone subsidiary. CONTACT: Edelman Worldwide Julie Ketay, 312/240-2711 or Coca-Cola Foods Chris Bozman, 713/888-5020 or Danone Group Press Relations: Florence Kremer, 33-1-44-3520-75 Investor Relations Investor relations The process by which the corporation communicates with its investors. : Pierre Benaich, 33-1-44-3520-73 |
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