Coca-Cola FEMSA, S.A. de C.V. Announces Second Quarter 2004 Earnings Conference Call Invitation.

MEXICO CITY -- Coca-Cola FEMSA, S.A. de C.V.(NYSE:KOF)(BMV:KOFL) the largest Coca-Cola bottler in Latin America and second largest Coca-Cola bottler in the world, invites you to participate in its conference call, including a question-and-answer session, to discuss Second Quarter 2004 results.

The call will be held on Wednesday, July 28 2004 at 11:00 A.M. Eastern Time (10:00 A.M. Mexico City Time)

The call will be conducted by Mr. Hector Trevino, Chief Financial Officer and, Mr. Alfredo Fernandez, Head of Investor Relations.

Coca-Cola FEMSA's 2nd Quarter 2004 financial results, will be released on July 28, 2004, before the market opens.

To participate in the conference call please dial:

Domestic: 888.396.2384

International: 617-847-8711

Alternatively, participants can log into http://www.cocacola-femsa.com.mx for a live audio webcast of the conference call.

If you are unable to participate live, an instant replay of the conference call will be available through August 6, 2004. To listen to the replay please dial: Domestic: 888- 286- 8010 or International: 617-801-6888. Passcode: 98344233.

Coca-Cola FEMSA, S.A. de C.V. produces Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and Southeast of Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater Sao Paulo, Campinas, Santos, the state of Mato Grosso do Sul and part of the state of Goias) and Argentina (Gran Buenos Aires), along with bottled water, beer and other beverages in some of these territories.