Coca-Cola Extends Its Market Leadership in The Sri Lankan Juice Drink Market, Launches "Minute Maid Mango.Colombo, April 24 -- Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) Sri Lanka Sri Lanka (srē läng`kə) [Sinhalese,=resplendent land], formerly Ceylon, ancient Taprobane, officially Democratic Socialist Republic of Sri Lanka, island republic (2005 est. pop. announced today the national launch of Minute Maid Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed nationwide and served Mango - its latest innovation under the Minute Maid umbrella - the world's leading juice and juice drink brand. Minute Maid Mango is a naturally refreshing Mango flavored juice drink which offers an unmatched taste experience to consumers due to the presence of real "Mango Pulp" offering a tangy taste and natural goodness. The communication for Minute Maid Mango is best captured by the tagline - "Mango Buddy- the newest buddy in town". Present at the national launch were Manish Chaturvedi, Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Limited and Patrick Pech
The Pech , Country Manager, Coca-Cola Beverages Sri Lanka Ltd. They were also joined by Minute Maid's new brand ambassador A brand ambassador is a celebrity used to help advertise a product or service. Importance A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. and Sri Lankan singing sensation, Pradeep Rangana. Minute Maid Mango has been initially made available in 200 ml returnable glass bottles (RGB (Red Green Blue) The computer's native color space, which is the color system for capturing and displaying images. RGB was derived from our own perception of color because human eyes are sensitive to red, green and blue (see trichromaticity). ) priced at LKR LKR In currencies, this is the abbreviation for the Sri Lankan Rupee. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 35.The plan is to roll out new pack sizes subsequently in the next three months. This latest innovation after Minute Maid Orange by Coca-Cola is targeted at young adults who are on the lookout for in search of; looking for. See also: Lookout a naturally refreshing, juice drink. The launch of Minute Maid Mango is further supported by an intensive consumer activation programme including the airing of a TV commercial, large scale sampling sessions, out- of- home (OOH) media and road shows across the country. Speaking on the occasion, Manish Chaturvedi, Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Limited said "We at Coca-Cola have always been driven by the passion to fulfill the replenishment replenishment the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography. needs of our consumers on an everyday, all day basis. As part of the same strategy, it gives me immense pleasure to announce the launch of Minute Maid Mango. The roll out of the naturally, refreshing, Mango based beverage has been designed to extend the company's market leadership in the juice drink segment." Coca-Cola in Sri Lanka currently enjoys market leadership in the orange juice drink segment with Minute Maid Orange. With the launch of Minute Maid Mango, Coca-Cola in Sri Lanka is all set to further extend its leadership in this fast growing juice drink segment. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Patrick Pech, Country Manager, Coca-Cola Beverages Sri Lanka Ltd., "Innovation has always been the hallmark of Coca-Cola's business strategy in Sri Lanka - the launch of Minute Maid Mango, being the latest example. As a part of the national launch, the internationally successful brand would be made available to consumers across Sri Lanka in 30,000 outlets in the next three months." Presence Of Real "Mango" Makes All The Difference... Minute Maid Mango with the presence of real "Mango Pulp" offers an unmatched consumer experience. To feel the refreshing difference, it is best to first "CHILL" the bottle, "SHAKE" it and only then "OPEN" it for drinking. While having the innovative Mango juice drink, the presence of real Mango makes a consumer immediately realise the difference. Connecting With Consumers... Coca-Cola Beverages Sri Lanka Limited has drawn an aggressive consumer activation campaign to market Minute Maid Mango in the island country. The 360 degree marketing communication plan involves out- of- home (OOH) media, organizing road shows including extensive experiential ex·pe·ri·en·tial adj. Relating to or derived from experience. ex·pe  ri·en sampling sessions in markets, offices and malls, all backed by a range
of exciting contests. Complimenting the on ground initiatives, TV
commercials bring out the "Mango Buddy- the newest buddy in
town" proposition of the Minute Maid brand. The TV campaign
features the new Minute Maid Brand Ambassador and Sri Lankan singing
sensation Pradeep Rangana.
Published by HT Syndication with permission from The Colombo Times. Copyright Colombo Times Provided by Syndigate.info an Albawaba.com company |
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