Cobalt and Northwest Broadcasting Announce Auto Dealer Internet Program; Internet Program Increases Automotive Billings by 10% for Bend, Oregon NBC Affiliate.SEATTLE--(AutomotiveWire)--June 4, 1998--The country's largest provider of Internet marketing See Internet advertising. systems for auto dealers has teamed with one of the Northwest's premier independent broadcasting companies Noun 1. broadcasting company - a company that manages tv or radio stations company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" to create a truly vertical marketing solution for automotive dealers in the Northwest, the companies announced today. The Cobalt Group of Seattle Seattle (sēăt`əl), city (1990 pop. 516,259), seat of King co., W Wash., built on seven hills, between Elliott Bay of Puget Sound and Lake Washington; inc. 1869. and Northwest Broadcasting of Spokane have combined the interactivity of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the with the power and reach of television. The resulting product blends Cobalt's technology with the broadcast power of KTVZ in Bend, Oregon Bend is a city in Deschutes County, Oregon, United States. The name Bend was derived from "Farewell Bend," the designation used by early pioneers to refer to the location along the Deschutes River where the town eventually was platted, one of the few fordable points along the , to drive auto buyers through the KTVZ Web site (www.ktvz.com) to the Web sites for area auto dealers. Cobalt worked with the management of KTVZ, a property of Northwest Broadcasting, and Northwest Broadcasting to develop dealer Web site solutions for the majority of dealers in the central Oregon Central Oregon is a geographical region lying near the center of the U.S. state of Oregon. It is commonly considered to include Deschutes, Jefferson, and Crook counties. Primary cities in Central Oregon are La Pine, Sunriver, Bend, Redmond, Madras, and Prineville. market. Once the dealer sites were completed, the dealer's used vehicle inventory was aggregated on the KTVZ Web site. In turn, that site enables car buyers to shop the used vehicle inventory of area dealers and provides those dealers with an avenue to increase sales. Cobalt has licensed the technology to Northwest Broadcasting and KTVZ under KTVZ's private label of "AutoBrowser." "The success of the KTVZ program has been phenomenal -- we paid for the entire Web site in our first sales call. The additional billings reached the six figure mark in under a week," said Mike Kelly This article is about the newspaper columnist. For the baseball player, see Mike Kelly (baseball). Mike Kelly is a columnist for the The Record, a newspaper serving Bergen County, New Jersey. , Director of Sales for Northwest Broadcasting. Within two weeks of launching AutoBrowser, KTVZ was able to increase its share of the automotive market in the Bend area by over 10 percent. "Cobalt has a strong commitment to serving its automotive dealer clients, and our relationship with Northwest Broadcasting and other TV stations is one more way we can help dealers get the maximum value from their Web site investment," said John Holt John Holt can be any one of:
"We are very pleased about creating a relationship with an industry leader like The Cobalt Group," said Bob Hamacher, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. for Northwest Broadcasting. "Cobalt has helped us strengthen our relationship with our dealer advertisers and increase our billing. We are now in the process of introducing the program to the rest of our affiliates throughout the Northwest." Dealer response has been equally enthusiastic. "The AutoBrowser Web site helped my small dealership compete," said Bob Johnston
Donald William 'Bob' Johnston (born 14 May 1932, Hillsboro, Texas) is a noted American record producer, best known for his work with Bob Dylan, Johnny Cash, Leonard Cohen, Willie Nelson and many Nashville recording artists, as , owner of Mountain Motors. "I didn't advertise on TV before, but I am sure glad I got involved, because this program has made a big difference in my business." Cobalt's comprehensive Internet marketing solution gives television stations and auto dealers unprecedented control over their Web marketing programs. It has been endorsed in seven television markets and by nine automotive manufacturers. Cobalt operates state-of-the-art Web sites for thousands of America's leading car dealers, as well as DealerNet (www.dealernet.com), the nation's original automotive destination site. Cobalt's fast growing client list includes Mercedes-Benz, Lexus, Saab, Acura, Toyota, Nissan, Infiniti, Mitsubishi and Hyundai, as well as a number of the industry's leading dealer groups. The company's Web site is located at www.cobaltgroup.com.
CONTACT: The Silver Company
Bob Silver, 206/624-0388
bob@thesilvercompany.com
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