Cobalt Communications Group Acquires Commercial Interactive Business of mediaFORGE.SALT LAKE CITY -- mediaFORGE, a leading provider of media-rich, viral Web technology, announced today that Cobalt Communications Group, a Salt Lake City-based marketing services firm, has entered into an agreement to acquire the assets of mediaFORGE's commercial interactive business. mediaFORGE will continue to operate its remaining community and technology businesses. "The growth of the commercial interactive business has allowed it to continue as a viable standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. entity," said Tony Zito, president of mediaFORGE. "This acquisition will allow that growth to continue. It allows mediaFORGE to focus on its core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Under terms of the agreement, Cobalt will control the commercial interactive business assets, which includes mediaFORGE's Wrap[TM] technology solutions. mediaFORGE will continue to develop and grow its Widget Pronounced "wih-jit," for decades, the term has been a popular word for a generic "thing" when there is no real name for it. It is often used to describe examples of made-up products along with other fictitious names; for example, "10 widgets, 5 frabbits and 2 dingits. distribution technology, Nume.com video playlist A file that contains an index to a selected group of music files on the computer. Using digital jukebox software such as iTunes and Winamp, playlists are created by the user by dragging and dropping titles from a master index. The software may be able to create a playlist automatically. community and expand its video Wrapplet[TM] technology into additional properties. "This is a great growth opportunity for us," said Tricia McGarry, president of Cobalt Communications Group. "It provides us with an opportunity to not only provide our clients with cutting-edge marketing and communications strategy, but with the next-generation technology that mediaFORGE has developed to execute that strategy in the interactive space." About mediaFORGE mediaFORGE is the developer of a proprietary Widget distribution technology, the social networking site A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. Nume.com and offers a unique suite of consumer solutions in the online music and video social networking See social networking site. social networking - social network realm - including storing, organizing and sharing rich media files. More information is available at mediaFORGE.com About Cobalt Communications Group Cobalt Communications Group is a strategic marketing and communications firm, well-positioned at the forefront of growth in new media marketing opportunities for advertising agencies, major corporations, political campaigns and non-profit organizations A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. . It serves the burgeoning market for viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. , content distribution and sales tools with unique technology solutions that help organizations monetize Web 2.0 technologies, user-generated media and media-rich messaging. |
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