CobWeb's E-$torefront 2.0 Launches Online Children's Superstore, ShopStars.com.SEATTLE--(BUSINESS WIRE)--Nov. 3, 1999-- CobWeb (1) A Web page that has not been updated in a long time. (2) A Web page that is rarely downloaded because the references to it are obscure or the subject is simply uninteresting. , Inc., a leading e-commerce Application Service Provider, today announced the launch of its newest customer site, www.shopstars.com, on the E-$torefront(TM) 2.0 platform. ShopStars.com is the first site to utilize this latest version of E-$torefront. In version 2.0 E-$torefront offers advanced merchandising functionality only available on the most sophisticated and expensive e-commerce sites. By leveraging E-$torefront(TM) 2.0, ShopStars.com is able to get a richly featured, robust and integrated e-commerce storefront in a fraction of the time it would have taken them to build it internally. This completely outsourced solution enables merchants like ShopStars.com to stay focused on their core competence Core competence Primary area of expertise. Narrowly defined fields or tasks at which a company or business excels. Primary areas of specialty. while the e-commerce experts at CobWeb build, host and maintain their mission critical store site. ShopStars.com is an Internet start-up with a long history in bricks and mortar A store (shop, supermarket, department store, etc.) in the real world. Contrast with clicks and mortar. retail under the Stars brand. President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Charlene Steinhauer says that her main objective when creating their site was to reflect the quality, variety and shopping experience people get when they visit the retail store and to get it up and running before the holiday shopping season. "We chose CobWeb because they had taken e-commerce to the next level," Steinhauer said. "They could give us the solution we wanted in the timeframe we wanted, and at the right price -- and completely outsourced." With E-$torefront 2.0 merchants can now choose from a wider variety of modular features to implement in their site, including sophisticated cataloging, shopping cart and shopping wish list functionality, customer profile management and new advanced merchandising capabilities such as cross-sell/up-sell features. For example E-$torefront 2.0 incorporates two new features, "adjacencies" and "coordinates." With adjacencies, when customers shop for an item they can now be presented with relevant matching or related items adjacent to their chosen merchandise. This is an effective way to merchandise related items in a none obtrusive ob·tru·sive adj. 1. Thrusting out; protruding: an obtrusive rock formation. 2. Tending to push self-assertively forward; brash: a spoiled child's obtrusive behavior. fashion. The new coordinates feature makes "virtual boutiques" out of any given designers' line of apparel. These boutiques can be used by the shopper to arrange and coordinate chosen items in groups such as "dressy dress·y adj. dress·i·er, dress·i·est 1. Showy or elegant in dress or appearance. 2. Smart; stylish. dress " or "casual" and to display all items on one complete page. This function is very similar to the way you would when shopping in a traditional retail outlet retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → . "With these new features incorporated into E-$torefront 2.0 we feel we have an industry leading solution in the mid-sized company marketplace for outsourced e-commerce," said Richard Lancaster, CobWeb CEO, "there is nowhere on the Internet that such value can be found in a hosted environment." With E-$torefront 2.0, CobWeb is able to offer industrial-strength e-commerce while charging only a fraction of the cost it would take to develop such a system in-house. This results in lower start-up and operating costs operating costs npl → gastos mpl operacionales as well as reduced risk and faster time to market for merchants such as ShopStars.com. About ShopStars.com ShopStars.com is the only online store that offers items for both babies and kids in every product category. The site is a one-stop shopping experience featuring seven stores in one (apparel, shoes, accessories, furniture, layette lay·ette n. A set of clothing and bedding for a newborn child. [French, from Old French, chest of drawers, diminutive of laie, box, from Middle Dutch laeye. , toys and books). ShopStars.com was founded in July 1999 by children's retail entrepreneur, Charlene Steinhauer. As a veteran of retail, Steinhauer has successfully owned and operated Stars Children's Wear Inc., a brick and mortar See bricks and mortar. children's superstore, since 1993. About CobWeb Founded in 1994, CobWeb is a leading E-Commerce Application Service Provider in the mid-sized company marketplace. CobWeb's E-$torefront provides merchants with a sophisticated turnkey solution that includes site development, hosting, order management and real-time transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. . E-$torefront keeps costs under control, frees up internal resources, and helps merchants realize a greater return on investment. E-$torefront customers include Microsoft, Kinkos, VitaminLife.com, BandMerchandise.com, Alive.com & many more. |
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