Coats! Max Mara, 55 Years of Italian Fashion.October 19 - November 12, 2008 The National Art Museum of China (NAMoC), Beijing NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Max Mara Max Mara, or The House of Max Mara, is an upscale, luxury Italian women's fashion house most famous today for its high-fashion ready-to-wear clothing. History Achille Maramotti was born on January 7, 1927 in Reggio Emilia in Italy. presents Coats!, a stunning installation of 70 Max Mara coats from 1950 to present day and a journey into the history of Italian fashion as seen through the coat: the iconic garment of Max Mara, at the National Art Museum of China (NAMoC), October 19-November 12, 2008. After two successful exhibitions, the launch at Berlin's Kulturforum in 2006 and an encore at Tokyo's Mori Arts Center in 2007, Coats! will find a stunning partner in NAMOC, one of Beijing's most important institutions. At the Coats! exhibit, guests will see an exquisite selection of 70 Max Mara coats and a historical survey of fashion and style including engravings, lithographs, prints and garments dating from the 1500's to the post-war period, and an incredible selection of photography. Max Mara has collaborated with the world's most famous models and photographers including Carla Bruni, Christy Turlington Christy Nicole Turlington (born January 2, 1969 in Walnut Creek, California) is an American supermodel best known for representing Calvin Klein fragrances since 1987. She grew up in Danville, California, with a British commercial pilot father and Salvadoran flight attendant mother , Linda Evangelista Linda Evangelista (born May 10, 1965) is a Canadian supermodel. She uttered the quote "We don't wake up for less than $10,000 a day". [2] Early life Evangelista was born to Italian parents and was raised in a working-class, traditional Catholic family in St. , Sarah Moon, Peter Lindbergh Peter Lindbergh, (born Peter Brodbeck, November 23, 1944) is a German fashion photographer. Lindbergh was born in Lissa, Germany and grew up in Duisburg. He studied painting in art school, but began photography in 1971 and established himself as an advertising , Richard Avedon Richard Avedon (May 15, 1923 – October 1, 2004) was an American photographer. Avedon was able to take his early success in fashion photography and expand it into the realm of fine art. Photography career Avedon was born in New York City to a Jewish-Russian family. , Steven Meisel, and Craig McDean. All are on display. Meanwhile, sketches from the company's official archives point to the important partnerships Max Mara has enjoyed with famous designers including Emmanuelle Kahn, Anne Marie Beretta be·ret·ta or ber·ret·ta n. Variants of biretta. , Nanni Strada, Colette Demaye, Karl Lagerfeld, Jean Charles de Castelbajac, Luciano Soprani and Guy Paulin. Today, Max Mara is one of the world's leading fashion companies. Founded in 1951 by the late Achille Maramotti, the legacy continues with the second generation of the Maramotti family: Luigi, Ignazio and Maria Ludovica. Through the years, Max Mara has excellently maintained the principles that define the coats and collections: superior quality, stylish silhouettes, precision tailoring, exacting industrial production, international research, intense study of textiles and leadership in distribution and communications. The Coats! installation was created by Ico Migliore of Migliore+Servetto Associated Architects, a company renowned for exhibition design and solutions for museums, institutions and companies throughout the world. After China, Coats! will travel to Spain, Italy and the United States, for exhibitions in 2009-2011, respectively. Each year, iconic Max Mara coats are added to the installation. Coveting all 70 coats? The Coats! exhibition is summed up in a hardbound hard·bound adj. & n. Hardcover. Adj. 1. hardbound - having a hard back or cover; "hardback books" hardback, hardbacked, hardcover backed - having a back or backing, usually of a specified type volume including reviews by eminent public figures such as Colin McDowell, Marco Belpoliti, Enrica Morini and Mariuccia Casadio. Coats!, the book, was published by Skira and edited by Adelheid Rasche and may be found at leading bookstores throughout the world. Max Mara coats are available at Max Mara boutiques, worldwide. In the US, call (866)MaxMara. For more information on the National Art Museum of China, visit www.namoc.org. |
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