Coast ad campaign features online game. (The 'Net Works).Coast Soap introduced a new online game, BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. Full Grind, to reach the brand's target audience without being intrusive, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Dial executives. It also ties in with the new design of the site, which taps into the extreme sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). arena to leverage its association with active lifestyles. "Coast BMX Full Grind is a fun, exciting game that will help introduce Coast soap to a whole new generation of customers," explained Steve Tooker, vice president and general manager, personal cleansing, Dial. By getting players to spend time on the game, Coast will receive more exposure, added Dave Evans, interactive strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns , GSD&M, Dial's advertising agency. "Our goal is to have our target interact with the Coast-themed game, which gives Coast soap an opportunity to become more relevant through ideas and content of shared interest," Mr. Evans said. "It also provides an opportunity for our target to interact with and come to know the brand on a deeper level than with more traditional and stagnant marketing approaches. " GSD&M partnered with WildTangent Studios, the development division of online game publisher WildTangent, to launch the Activision game from Coast Soaps site. Coast BMX Full Grind is the first free BMX game available online. Dave Madden Dave Madden (December 17, 1931) is a Canadian actor. He was born in Sarnia, Ontario, Canada, but was raised in Terre Haute, Indiana, United States. Career Madden is best known for his role as the titular band's manager, Reuben Kincaid, on The Partridge Family , WildTangent's executive vice president of sales and marketing, commented that the key to a successful branded online game for a young audience is delivering a game with the high production values Production values is a media term for "production cost." It refers to the professional look, or "polish," of a production. Factors that affect perceived production value may include video and audio quality, lighting, number of errors, and amount and quality of special effects. that the audience expects. "Games are becoming the top form of entertainment for the young audience, and (this audience has) high expectations of quality," Mr. Madden mad·den v. mad·dened, mad·den·ing, mad·dens v.tr. 1. To make angry; irritate. 2. To drive insane. v.intr. To become infuriated. insisted. "WildTangent's web driver platform delivers the ultra-high production quality games they expect under fast development cycles that allow marketers like Coast to fully integrate the games into their campaigns." www.coastsoap.com |
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