Coaching sessions helped firm aspire2b.

A web design group has struck an unusual deal to produce an internet page for a business coaching company.

And as part of the agreement, directors of Newcastle-based aspire2b enrolled on coaching courses run by Soundbusiness.

Damian Moore, "Executive coaching has allowed our team of three directors to develop a shared vision and a clear focus on the company's future growth strategy. It allowed us to be viewed by someone who has the vast experience of business to help us plan ahead with clarity and vision."

aspire2b designed the www.soundbus.co.uk website to promote a series of courses ranging from one-to-one coaching to group sessions.

The group - which employs 10 people - produces web and graphic design solutions for SMEs.

Rob Hudson, managing director, Soundbusiness, said: "We were looking to enhance our web site to reflect the full range of our professional services and get across the message that coaching can have a significant impact on the development of talent within a business.

"When we look around we actually checked out the websites of local web design firms to see what they could do, and when we saw aspire2b we knew it was exactly what we wanted too."