Coach to Open Flagship Store in Kobe, Japan.

NEW YORK -- Coach, Inc. (NYSE: COH), a leading marketer of modern classic American accessories, today announced that it will be opening its eighth flagship store in Japan and the first located in the city of Kobe. The Coach store will be located on a premier corner site in the central Motomachi shopping district facing Tor-Road, one of the most fashionable streets in Kobe, and is expected to open in June of this year.

Ian Bickley, President and Chief Executive Officer of Coach Japan, Inc. said, "We are extremely excited about our flagship location in Kobe, one of the most commercially important fashion cities in Japan. It will represent our second flagship location in the Kansai region and fifth outside of the Tokyo area, following locations we have opened in Sapporo, Osaka, Sendai and Nagoya over the last two years."

"Our sales and market share gains in Japan have been robust, as our business has continued to grow rapidly during the last few years. Clearly, Japanese consumers have embraced Coach's accessible luxury proposition - aspirational, stylish, well-made product, at an affordable price, available in image-enhancing locations, wherever our consumer chooses to shop," Mr. Bickley added.

The 6,200 square foot store (approximately 580 square meters) on two floors has been designed by the Coach Architecture Group. The material palette will reflect Coach's signature style with a honed limestone facade, mirror-polished nickel details and bleached walnut fixtures. Sited on a highly visible corner facing Tor-Road in the main shopping district of Kobe, the building will stand 36 feet tall and feature a soaring 30 foot entry way. These unique spaces will all be visible through three large windows on the north and east facades.

Lew Frankfort, Chairman and Chief Executive Officer of Coach, Inc., said, "We are delighted with this new flagship, which is certain to become an important shopping venue for Kobe area consumers. Opening new flagship locations - notably outside the greater Tokyo area - is a key part of our strategy to grow our market share in Japan, along with expanding highly productive shop-in-shops and continuing to focus on driving productivity through consistent product flow and distinctive newness. Kobe in particular is a market where the Coach brand is underdeveloped and therefore represents significant potential."

"Our growing brand saliency and market share gains reinforce our view that we're still in the early stages of development in this extremely important market for premium accessories," Mr. Frankfort concluded.

Coach, with headquarters in New York, is a leading American marketer of fine accessories and gifts for women and men, including handbags, women's and men's small leathergoods, business cases, weekend and travel accessories, footwear, watches, outerwear, scarves, sunwear and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalog in the U.S. by calling 1-800-223-8647 and through Coach's website at www.coach.com. Coach's shares are traded on The New York Stock Exchange under the symbol COH.

This press release contains forward-looking statements based on management's current expectations. These statements can be identified by the use of forward-looking terminology such as "may," "will," "should," "expect," "intend," "estimate," "are positioned to," "continue," "project," "guidance," "forecast," "anticipated," or comparable terms. Future results may differ materially from management's current expectations, based upon risks and uncertainties such as expected economic trends, the ability to anticipate consumer preferences, the ability to control costs, etc. Please refer to Coach's latest Annual Report on Form 10-K for a complete list of risk factors.