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Coach and Lexus Renew Partnership to Produce First RX 300 Coach Edition; 2002 Lexus RX 300 Coach Edition To Be Unveiled at New York Auto Show.


Business Editors

NEW YORK--(BUSINESS WIRE)--April 4, 2002

Coach Inc., (NYSE NYSE

See: New York Stock Exchange
: COH CoH City of Heroes (gaming)
CoH Company of Heroes (game)
COH City of Hope
COH Court of Honor (Boy Scouts of America)
COH Controlled Ovarian Hyperstimulation
) a leading marketer of modern classic American lifestyle accessories, and Lexus, a luxury vehicle manufacturer, announced today the introduction of the 2002 Lexus RX The Lexus RX is a mid-size entry-level luxury crossover SUV produced by Toyota Motor Corporation. It is the world's first mid-size crossover SUV. In North America, Europe, Oceania, and parts of Asia, including Singapore as a 2003 introduction and Japan as a 2008 introduction, it is  300 Coach Edition.

This distinctive limited edition of America's Best-Selling Luxury Sport Utility Vehicle(1) will be unveiled this week at the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Auto Show An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year.  in the Jacob Javits Center.

"We are pleased to renew a successful partnership which allows Coach to bring our unique sense of style and a tradition of distinctive leather products to Lexus' devoted automobile customers," said Kate Buggeln, Senior Vice President, Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  and Business Development at Coach. "The Coach Edition RX 300 is the latest and most exciting interpretation of our shared commitment to deliver the highest standards of quality and design."

This is the first time the luxury automaker and high-end retailer have teamed up in an exclusive arrangement to produce a distinguished limited edition sport utility vehicle. The RX 300 features Coach Edition leather-trimmed interior, Coach Edition logo, and two Coach products - the Hamptons Cabin Bag and the Signature Demi-Pouch. Other design and performance features include lavish birds-eye maple wood trim, six-disc CD auto-changer, power moonroof and available navigation system A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. .

Denny Clements, Lexus Group Vice President and General Manager, stated "Both Coach and Lexus are dedicated to providing high-quality luxury products, so our customers are the real winners. They have the opportunity to drive a unique RX 300 and enjoy the Coach products and special features that accompany this limited edition."

The 2002 Limited Lexus RX 300 Coach Edition is priced from $36,785 manufacturer's suggested retail price (MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
).

The Coach Edition will be available through the 196 Lexus dealerships nationwide beginning April 2002.

Coach, with headquarters in New York, is a leading American marketer of fine accessories and gifts for women and men, including handbags, women's and men's small leathergoods, business cases, luggage and travel accessories, footwear, watches, outerwear, jewelry, furniture and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalogue in the U.S. by calling 800-223-8647 and through Coach's website at www.coach.com. Coach's shares are traded on The New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol COH.

Lexus has become synonymous with luxury since its introduction in 1989. By offering the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States. Lexus and its 196 dealers have consistently achieved the highest honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates.

(1) Sales based on AutoData CY `98-01 cumulative vehicle sales for the Allison-Fisher Luxury SUV segment.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 4, 2002
Words:463
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