Coach Yourself to Success: Winning the Investment Game; New Book by Joe Moglia, CEO, Ameritrade, Takes the Mystery out of Investing & Managing Your Portfolio.

OMAHA, Neb. -- "Coach Joe Moglia knows the game and knows it well. His clearly written book is indispensable for the novice and great fun for the knowledgeable." -- Bob Kerrey, President, New School University

Millions of investors have discovered investing on their own as an alternative to more traditional broker/client relationships. But many still remain nervous and skeptical when it comes to understanding the great mystique of Wall Street. Without a firm grasp on the fundamentals of investing and how it applies to their individual financial goals, the price these investors pay can be steep. Many could be forced to stand by as their portfolios under-perform leading indicators, while others could end up losing a huge percentage of their hard-earned nest eggs. Now comes a valuable roadmap for navigating the ebb and flow of individual investing from a leading Wall Street veteran and CEO of one of the world's largest online brokerage firms.

COACH YOURSELF TO SUCCESS: Winning the Investment Game (Wiley; May 2005; $24.95; Cloth) - by Joe Moglia, CEO of Ameritrade Holding Corporation (Nasdaq:AMTD), pulls back the great curtain on Wall Street, revealing user-friendly, simple, straightforward yet thorough explanations on the essential principles of investing. This no-nonsense guidebook covers everything from individual stocks, mutual funds, exchange-traded funds, to bonds, cash instruments and more.

The book takes the mystery out of determining goals, assessing risk tolerance, allocating assets, formulating and executing investment plans and monitoring investment performance. In an arena where failing to prepare yourself and neglecting to formulate a sound financial plan can actually cost you the game, Moglia provides individual investors with not only a better idea of what to do - but a far better understanding of why they are doing it.

In COACH YOURSELF TO SUCCESS, Moglia presents information on a wide-range of investing topics, including:

--Stocks

--Bonds

--Exchange-Traded Funds

--Mutual Funds

--Financial Goal Setting

--Risk Tolerance

--Portfolio Diversification

--Asset Allocation

Broken down into accessible chapters, COACH YOURSELF TO SUCCESS is an easy read that provides investors with essential principles and practical tips. As a former football coach, Moglia presents these tips as he would one of his old game plans - to the point and with no nonsense.

And it's not just for independent investors - COACH YOURSELF TO SUCCESS is a valuable resource for investors who desire assistance from a financial advisor, teaching them the language of investing so they are armed with an improved understanding when they meet with their advisor.

About the Author

JOE MOGLIA, CEO of Ameritrade since March 2001, has had a long and productive career in the investment world. He joined Ameritrade after 17 years with Merrill Lynch, where he led the firm's Global Fixed Income Institutional Sales and the Municipal divisions and ultimately the Private Client Group's Investment Products, Insurance Company, 401(k) and Middle Market businesses. Prior to entering the financial services industry, Moglia spent 16 years coaching football, including three seasons as the defensive coordinator for Dartmouth College. He also authored a book on football, as well as numerous articles published in national coaching journals. He holds a Master's Degree in secondary education from the University of Delaware and a bachelor's in economics from Fordham University.

About Ameritrade Holding Corporation

For nearly 30 years, Ameritrade Holding Corporation has provided investment services to self-directed individuals through its brokerage subsidiaries. Ameritrade develops and provides innovative products and services tailored to meet the varying investing and portfolio management needs of individual investors and institutional distribution partners. A brokerage industry leader, Ameritrade, Inc.,(1) a subsidiary of Ameritrade Holding Corporation, recently received a four-star rating in the 2005 Barron's Review of Online Brokers for its Apex active trader program. For more information, please visit www.amtd.com.

(1) Ameritrade, Inc., member NASD/SIPC

COACH YOURSELF TO SUCCESS:
                      Winning The Investment Game
                     By Joe Moglia, CEO Ameritrade
                                 Wiley
                      PUBLICATION DATE: May 2005
                  ISBN: 0-471-71984-6; $24.95 / Cloth

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