Coach USA, Inc. Appoints G. William Cole Jr. as Vice President, Marketing and Sales.

HOUSTON--(BUSINESS WIRE)--Dec. 15, 1998--Coach USA, Inc. (NYSE:CUI), the largest provider of motorcoach services in the United States, announced today that G. William (Bill) Cole Jr. has been appointed Vice President, Marketing and Sales. In this newly created position, Mr. Cole will be responsible for the direction and oversight of all of Coach USA's marketing and sales efforts reporting to Larry King, Chairman and Chief Executive Officer.

Mr. Cole, 42, joins Coach USA from Baptist Memorial Health Care Corp., a $1 billion, 17 hospital, health care system in Memphis, Tennessee, where he served as Vice President, Marketing and Planning since January 1997. Prior to that, he spent ten years in a variety of marketing and operating positions at Holiday Inns, Inc., the world's largest hotel chain, culminating in his appointment as Vice President of Operations of the Holiday Clubs International subsidiary.

Mr. Cole's previous experience includes an extensive hospitality and service industry track record in building, repositioning and launching brands while implementing marketing initiatives to improve consumer perceptions and increase revenue. During his tenure at Holiday Inns he was instrumental in spearheading the launch of the Holiday Inn Sun Spree Resort and Holiday Inn Crowne Plaza Resort brands. Additionally, he helped two health care consolidators, Medshares, Inc., a $300 million privately held firm, and Physiotherapy Associates, a division of Stryker Corporation, develop strategies yielding annual growth rates of over 75%. Mr. Cole holds an undergraduate degree from the Georgia Institute of Technology and a M.B.A from the University of North Carolina.

Larry King, Chairman and Chief Executive Officer, stated, "We are very excited to have Bill Cole join the Coach USA team. Bill has significant experience in product branding and yield management, both critical priorities for the company as we move into the 21st century. His prior experience working in a consolidation environment is an added plus. We believe Bill's background makes him the perfect fit for our corporate environment and we look forward to his contributions as we solidify our position as the number one motorcoach service provider in the nation."

Coach USA is the largest provider of motorcoach services in the United States.

Note: This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform act of 1995. These statements are based on the current plans and expectations of Coach USA, Inc., and involve risks and uncertainties that could cause actual future activities and results of operations to be materially different from those set forth in the forward-looking statements. These factors include, but are not limited to, those disclosed in the company's periodic filings with the Securities and Exchange Commission.