Coach Opens First Japan Flagship Store in Ginza, Tokyo.

Business Editors

NEW YORK--(BUSINESS WIRE)--May 28, 2002

Coach, Inc. (NYSE: COH), a leading marketer of modern classic American accessories, today announced the opening, through Coach, Japan, Inc., of the first Japan Coach flagship store located in the Ginza section of Tokyo.

The Coach store is located on the corner of Harumi-Dori and Namiki-Dori, a central point within Japan's most prestigious shopping district.

Ian Bickley, President of Coach Japan, Inc. said, "We're enormously excited about our Ginza flagship, which is expected to generate the highest sales volume of any Coach location in the world. This store will raise brand awareness and enhance our positioning, an integral part of our strategy to continue to aggressively grow market share in Japan. This quarter we're enjoying double-digit gains in comparable location sales in Japan, driven by our powerful new product introductions and the enduring success of our existing collections."

Lew Frankfort, Chairman and Chief Executive Officer of Coach, Inc. said, "We're truly delighted by the sustained strong performance of our business in Japan, making the timing of the Ginza opening particularly fitting. Clearly, Coach is well positioned for further significant share growth in this important market. I'm also pleased to note that we're experiencing continued momentum in our U.S. businesses, both in our own Coach retail stores and in department stores, reflecting the ongoing strength of our product and brand."

The 5,400 square foot Ginza flagship store on two floors was designed by Michael Neumann Architects and is a sleek and stylish evolution of the current American store design. The Ginza location is similar to Coach's flagship locations in the U.S., featuring a modern, open and inviting format offering a wide range of Coach products, including handbags, women's and men's small leathergoods, business cases, luggage and travel accessories, watches, sunwear, jewelry, outwear, hats and related accessories.

Coach, with headquarters in New York, is a leading American marketer of fine accessories and gifts for women and men. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalogue in the U.S. by calling 800-223-8647 and through Coach's website at www.Coach.com.

Coach's shares are traded on The New York Stock Exchange under the symbol COH.

This press release contains forward-looking statements based on management's current expectations. These statements can be identified by the use of forward-looking terminology such as "may," "will," "should," "expect," "intend," "estimate," "are positioned to," "continue," "project," "guidance," "forecast," "anticipated," or comparable terms. Future results may differ materially from management's current expectations, based upon risks and uncertainties such as expected economic trends, the ability to anticipate consumer preferences, the ability to control costs, etc. Please refer to Coach's latest Annual Report on Form 10-K for a complete list of risk factors.