Coach Don Shula to Appear in All HearUSA Company-Owned Hearing Care Centers.WEST PALM BEACH, Fla. -- Being in two places at once is a challenge for most people. Thanks to the imagination of HearUSA (AMEX AMEX See: American Stock Exchange :EAR), Coach Don Shula Donald Francis Shula (born January 4, 1930 in Grand River, Ohio) is a former professional football coach for the National Football League. He is best known as coach of the Miami Dolphins, the team he led to two Super Bowl victories, and to the NFL's only undefeated Perfect Season will be able to have a presence at each of its 165 company-owned stores. So how is their most visible representative going to pull off such a feat? Coach Shula's likeness will appear in the form of life-size cardboard stand-ups that will be displayed in the waiting rooms of all HearUSA and HEARx hearing care centers. Additionally, all of the centers will receive buttons with Coach Shula's signature phrase, "I heard that!" imprinted on them. As part of the relationship between HearUSA and the winningest Coach in NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga history, a new media campaign featuring Coach Shula has been rolling out in the eight states where HearUSA's centers are located. The campaign, dubbed "Just Find Out," features Coach Shula in print ads, direct mail, and television commercials in select markets. The stand-ups are the latest incarnation of the partnership, which has developed significantly since Coach Shula was fitted for hearing aids Hearing Aids Definition A hearing aid is a device that can amplify sound waves in order to help a deaf or hard-of-hearing person hear sounds more clearly. several months ago at a HEARx center in Aventura, Florida Aventura is a city located in northeastern Miami-Dade County, Florida. The city name is from the Spanish word for "adventure," and was named "Aventura" because that was the name of the original group of condominium developments in the area. . "Coach Shula has been a wonderful resource for HearUSA as we strive to educate the public about hearing health," comments Paige Brough, Senior Vice-President of Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . "The life-size stand-ups of Coach and the 'I heard that!' buttons are a creative way to tie in the efforts from the media campaign directly to the individual centers." Other initiatives are being developed around the "Just Find Out" campaign that allows Coach Shula to spread the message that hearing health is just as important as other health issues - and urges people to just find out! About HearUSA HearUSA is committed to making hearing care easily accessible and affordable and devotes its efforts to patient advocacy, increased utilization of hearing care products and services, and improved access to qualified providers. HearUSA, Inc. has a network of over 165 company-owned hearing care centers in eight states in the U.S. and the Province of Ontario, Canada, and sponsors a network of over 1600 credentialed audiology audiology /au·di·ol·o·gy/ (aw?de-ol´ah-je) the study of impaired hearing that cannot be improved by medication or surgical therapy. au·di·ol·o·gy n. providers that participate in selected hearing benefit programs in 49 states. |
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