CoActive Marketing Group and Redna Form Strategic Alliance.

Business Editors

GREAT NECK, N.Y.--(BUSINESS WIRE)--Oct. 11, 2001

CoActive Marketing Group, Inc. (NASDAQ SmallCap: CMKG), a full service marketing, sales promotion and interactive services company, announced today that it has formed a strategic alliance with Redna, Procter & Gamble's former in-house production company which was recently acquired by Ms. Anne Chambers, its executive producer.

Redna will continue to provide the services previously rendered within Procter & Gamble as an autonomous production company, consisting of conceptual, production and consumer insight visualization services. With its alignment with CoActive, Redna will augment and expand its offered services to include the additional strategic, creative and interactive resources of CoActive's 90-person Cincinnati marketing communications group.

CoActive's Cincinnati office has worked with Procter & Gamble for more than 20 years and is headed by Michael Halloran, a former Procter & Gamble manager. The alliance will provide Procter & Gamble and other national and multinational companies with a broad range of fully integrated marketing services; including web based interactive services, brand identity, market research and analysis, consumer and trade promotions, event marketing and multicultural marketing.

John P. Benfield, president and chief executive officer of CoActive, said, "This alliance is a win-win situation for both CoActive and Redna. We bring to the table strong strategic, creative and interactive resources, many of which are grounded in marketing precepts we have learned through our long association with Procter & Gamble and our other prominent clients. At the same time, Redna will be a source of additional marketing opportunities for CoActive."

Anne Chambers said, "We are pleased to team with CoActive in what will be a mutually beneficial relationship based on our complementary marketing expertise, our commitment to client service and our determination to grow. CoActive is already a strong and experienced participant in many of the markets we are pursuing, including the high-growth multicultural arena."

CoActive Marketing Group is a full service marketing, sales promotion and interactive services company which develops and manages integrated marketing, sales and promotion programs at both national and local levels for consumer product companies. The programs are geared towards growing incremental sales and profits by identifying and addressing key trade, sales and consumer needs.

Any statements contained in this news release regarding expected financial results and other planned events are forward-looking statements, subject to uncertainties and risks, including, but not limited to, the demand for and implementation of CoActive's services, and the ability of the company to successfully implement it strategies, each of which may be impacted, among other things, by economic and or competitive conditions.