CoActive Marketing Group Leads the Charge to True Integrated Marketing; Aggressive Interactive Growth Plan and Client Recruitment Plan Introduced.Business Editors CINCINNATI--(BUSINESS WIRE)--June 1, 2000 Integrated marketing agency Optimum Group and its Great Neck, N.Y. affiliate, Inmark Services, raised the bar for their industry today with the announcement of a new name and an aggressive 24-month growth strategy and business plan. Both companies will take on the name CoActive co·ac·tion n. 1. An impelling or restraining force; a compulsion. 2. Joint action. 3. Ecology Any of the reciprocal actions or effects, such as symbiosis, that can occur in a community. MarketingGroup (Nasdaq:CMKG), a holding company that unites the strength of four strategic and creative marketing companies with 20 locations nationwide. In addition, Optimum Group's interactive division, OG Interactive, will now be known as CoActivity.com. Company clients include Procter & Gamble, Johnson & Johnson, excite.com, Corona Corona, city, United States Corona (kərō`nə), city (1990 pop. 76,095), Riverside co., S Calif.; inc. 1896. The city developed as a primary citrus fruit producer and shipping center. There is also light manufacturing. and more. Optimum and Inmark Services are the first of the CoActive network's four member companies to adopt the holding company's moniker (1) A name, title or alias. See alias. (2) A COM object that is used to create instances of other objects. Monikers save programmers time when coding various types of COM-based functions such as linking one document to another (OLE). See COM and OLE. . The formation of this new company stems from the member firms' dedication to true marketing integration, and the name "CoActive" reflects that dedication and the company's national scope. "This kicks off an effort to become a truly integrated marketing agency. CoActive clients will have seamless access to, for example, strategic marketing experts in Cincinnati, event marketing experts in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and ethnic marketers in San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. ," explained CoActive CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. John Benfield, "regardless of the location of the clients themselves or the CoActive location they most often work with." In addition to the name change, Optimum and Inmark announced an aggressive 24-month employee recruitment plan for the CoActive network, which currently employs 2,000 full- and part-time marketing, promotions and creative staff nationwide, to grow its staff by 15 percent. Plans also call for the interactive division, CoActivity.com, to grow to $4 million in sales by 2001 through a new business recruitment strategy in which the company's top 20 executives personally recruit new clients from Fortune 500 companies, business-to-business organizations and dot.com start-ups. The company's vision for integrated marketing is based on a core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
CoActive MarketingGroup is headed up by CEO and President John Benfield. Group President Mike Halloran Mike Halloran is the music director and afternoon DJ for San Diego alternative rock station FM94/9 (call letters KBZT). A veteran of alt rock radio, he is well-known in the industry for his offbeat interview style. will oversee the Cincinnati business, which houses CoActive's strategic marketing, promotions, advertising and creative teams, as well as CoActivity.com. San Antonio's Market Vision provides ethnic marketing expertise, while New York's US Concepts brings extensive experience in event marketing. CoActive Marketing Group is a full-service integrated marketing services agency that delivers strategic, creative and technological expertise to achieve active results for national consumer and business-to-business clients. CoActive Marketing Group employs nearly 2,000 marketing, creative, promotion and interactive experts in 20 offices coast-to-coast. |
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