CoActive Marketing Group Awarded Additional Business by Chevrolet Division of General Motors.Business Editors GREAT NECK, N.Y.--(BUSINESS WIRE)--Oct. 22, 2001 CoActive co·ac·tion n. 1. An impelling or restraining force; a compulsion. 2. Joint action. 3. Ecology Any of the reciprocal actions or effects, such as symbiosis, that can occur in a community. Marketing Group, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on SmallCap: CMKG), a full service marketing, sales promotion and interactive services company, announced today that it and its Cincinnati-based CoActivity.com interactive division which is currently the Interactive Promotions partner for General Motors' Chevrolet Division's North Central region, have been awarded promotional assignments for the Division's Western region as well. Under a contract that is expected to generate additional revenues in excess of $500,000, CoActive will create and manage the Ski Chevy lifestyle promotion in Washington, California For the town formerly called Washington, in Yolo County, California, see . Washington is an unincorporated community located in Nevada County, California. Washington is located on the banks of the South Fork of The Yuba River and has a population of approximately two hundred , Oregon, Utah, Nevada, New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). , Arizona and Colorado, and the NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. program in Ohio, Indiana, Wisconsin and Illinois. CoActive's responsibilities include marketing strategy, creative, event management, fulfillment and Web design and development. "We are proud that General Motors has recognized the success of our prior work for them by entrusting us with a bigger piece of their business," said CoActivity.com's President, Mike Halloran Mike Halloran is the music director and afternoon DJ for San Diego alternative rock station FM94/9 (call letters KBZT). A veteran of alt rock radio, he is well-known in the industry for his offbeat interview style. . "We're confident that CoActive's big and bold ideas will continue to provide GM with innovation and creativity." Ski Chevy is a purchase fulfillment program uniting Chevrolet with six resorts in the western U.S., including Copper Mountain Resort, CO; Stevens Pass Stevens Pass (elevation 4,056 ft (1236 m)) is a mountain pass through the Cascade Mountains located at the border of King County and Chelan County in Washington, United States.[1] U.S. and Schweitzer Harbor Resorts, WA; Kirkwood Resorts, CA; Park City Mountain Resort Park City Mountain Resort is a ski resort in Park City, Utah. The resort has been a major tourist attraction for skiers from all over the United States, as well as main employer for many people in Park City. , UT; and Mountain High Resort, CA. The promotion offers customers ski passes at the resort in their market area with the purchase of a qualified Chevrolet S.U.V. or truck. The NFL program in the Midwest region builds on CoActivity.com's 2000 www.chevyfans.net online promotion with the addition of the "Drive the Distance" contest, which offers football fans the opportunity to win a Chevrolet Avalanche by competing in an on-field skills competition. Aimed at fans of the Cincinnati Bengals, Indianapolis Colts, Green Bay Packers, Cleveland Browns, and Notre Dame Fighting Irish The Notre Dame Fighting Irish are the varsity sports teams of the University of Notre Dame. Moniker "They'll see the Fighting Irish are the Fighting Irish yet., "Drive the Distance" combines event marketing at stadiums with team and Chevy branded web sites, as well as a Web reveal game developed by CoActivity.com. CoActive President and Chief Executive Officer John P. Benfield stated, "At this difficult time for our nation, we are proud to stand with our clients and other fellow Americans in responding to the need to conduct business as usual. We remain optimistic as to the company's continuing profitability and growth throughout the balance of its fiscal 2002 year. CoActivity.com is a state-of-the-art company that uses advanced technology to deliver unique interactive solutions across sales, marketing, promotion and training programs to achieve business results for clients. CoActivity.com has created interactive tools for household names like Procter & Gamble, 9-Lives, Kibbles 'N Bits Kibbles 'n Bits is a brand name of dog food manufactured and marketed by Del Monte Foods. It was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones. In 1995, the brand was acquired by Del Monte. , Corona, Adams Golf, and StarKist Tuna among others for more than five years. CoActive Marketing Group, Inc. (NASDAQ Smallcap: CMKG) is a full service marketing, sales promotion and interactive services company which develops and manages integrated marketing, sales and promotion programs at both national and local levels for consumer product companies. The programs are geared towards growing incremental sales and profits by identifying and addressing key trade, sales and consumer needs. Any statements contained in this new release regarding expected financial results and other planned events are forward-looking statements, subject to uncertainties and risks, including, but not limited to, the demand for and implementation of CoActive's services, and the ability of the Company to successfully implement its strategies, each of which may be impacted, among other things, by economic and or competitive conditions. |
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