CoActive Marketing Group Appoints BDO Seidman as Its Independent Certified Public Accountants.

Business Editors

GREAT NECK, NY--(BUSINESS WIRE)--July 24, 2001

CoActive Marketing Group, Inc. (NASDAQ SmallCap: CMKG), a full service marketing, sales promotion and interactive services company, announced today that it has appointed BDO Seidman, LLP as its independent certified public accountants for the fiscal year ending March 31, 2002.

BDO Seidman, LLP is a leading professional organization which provides assurance, tax, financial advisory and consulting services to private and publicly traded businesses through more than 100 locations in the U.S. and is a member of BDO International's global network.

Donald A. Bernard, Executive VP and CFO of CoActive Marketing, said, "Our company, our investors and our customers will benefit from the superior expertise and resources of one of the premier accounting and consulting firms, as CoActive Marketing continues to pursue its strategies for controlled, profitable growth."

CoActive Marketing Group, Inc. is a full service marketing, sales promotion and interactive services company which develops and manages integrated marketing, sales and promotion programs at both national and local levels for consumer product companies. The programs are geared towards growing incremental sales and profits by identifying and addressing key trade, sales and consumer needs.

Any statements contained in this news release regarding expected financial results and other planned events are forward-looking statements, subject to uncertainties and risks, including, but not limited to, the demand for and implementation of CoActive's services, and the ability of the CoActive to successfully implement its strategies, each of which may be impacted, among other things, by economic and or competitive conditions.