CoActive Marketing Group Announces Strategic Partnership With Asset Solutions Marketing Group.Business Editors GREAT NECK, N.Y.--(BUSINESS WIRE)--Sept. 21, 2000 CoActive co·ac·tion n. 1. An impelling or restraining force; a compulsion. 2. Joint action. 3. Ecology Any of the reciprocal actions or effects, such as symbiosis, that can occur in a community. Marketing Group, Inc. (Nasdaq SmallCap: CMKG) today announced that it has formed a strategic alliance with Asset Solutions Marketing Group, Inc., a wholly-owned subsidiary of Jacksonville, Florida “Jacksonville” redirects here. For other uses, see Jacksonville (disambiguation). Jacksonville is the largest city in the state of Florida and the county seat of Duval County. headquartered, Acosta Acosta is a Spanish and Portuguese surname. Originally it was used to refer to a person who lived by the seashore. Persons
Commenting on the alliance, John P. Benfield, President and Chief Executive Officer of CoActive Marketing Group stated "we are excited about our new relationship with Asset Solutions and Acosta. As consumer product manufacturers are shifting marketing investments to consumer promotions while retailers are simultaneously focused on increasing their share of market, and on branding objectives of their own, establishing the alliance puts Acosta and CoActive on the cutting edge with both forward thinking manufacturers and retailers." Gary Chartrand, Chairman and Chief Executive Officer of Acosta commenting further, added "Asset Solutions Marketing Group has been formed as our in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. marketing resource to partner with CoActve Marketing Group in creating and providing our principals and their retailers with retail specific and principal driven events. The selection of CoActive as our strategic partner was the result of an in-depth evaluation of a number of promotion companies from which CoActive emerged as the one agency with the talent, knowledge of the industry we service, and the all inclusive service capabilities which readily fit with and compliment Not to be confused with Complement. Compliment may be
The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. service to our clients." Acosta, is one of the nation's largest full service sales and marketing agencies providing both leading consumer product manufacturers, retailers and wholesalers with a full array of services which include: wholesale selling, retail in-store management, both domestic and international marketing and logistics services, and mass market and convenience store coverage. CoActive's range of promotion and marketing services, especially those which are client co-marketing and account specific focused are a complementary fit to the services provided by Acosta and as a result immediate opportunities exist for working in concert to develop multi-brand group promotion programs and events with unified themes The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. utilizing everything from Acosta's in-store execution by its retail teams to advertising, merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. and marketing. Any statements contained in this news release regarding expected financial results and other planned events are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. , subject to uncertainties and risks, including, but not limited to, the demand for and implementation of CoActive's services, and the ability of the Company to successfully implement its strategies, each of which may be impacted, among other things, by economic and or competitive conditions. CoActive Marketing Group, Inc. is a full service marketing, sales promotion and interactive services company which develops and manages integrated marketing, sales and promotion programs at both national and local levels for consumer product companies. The programs are geared towards growing incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales and profits by identifying and addressing key trade, sales and consumer needs. |
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