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CoActive Marketing Group, Inc. Reports Increased Earnings; for Its Third Quarter and Nine Months Ended December 31, 2001.


Business Editors

GREAT NECK, N.Y.--(BUSINESS WIRE)--Feb. 4, 2002

CoActive co·ac·tion  
n.
1. An impelling or restraining force; a compulsion.

2. Joint action.

3. Ecology Any of the reciprocal actions or effects, such as symbiosis, that can occur in a community.
 Marketing Group, Inc. (Nasdaq SmallCap: CMKG) reported today that for its third quarter ended December December: see month.  31, 2001, sales increased to $12,616,000 from $11,064,000 for the prior year's third quarter.

Net income for the quarter was $264,000 compared with $88,000 for the prior year's third quarter. For the nine months sales increased to $39,015,000 from $35,413,000 for the prior year, resulting in net income for the nine months of $655,000 compared with $96,000 for the prior year nine months. Diluted di·lute  
tr.v. di·lut·ed, di·lut·ing, di·lutes
1. To make thinner or less concentrated by adding a liquid such as water.

2. To lessen the force, strength, purity, or brilliance of, especially by admixture.
 net income per share for the quarter was $.05 compared with $.02 for the prior year's quarter. Diluted net income per share for the nine months was $.12 compared with $.02, after recognizing a charge of $503,000 from the cumulative effect of a change in accounting principle for revenue recognition, for the prior year's nine month period. Earnings before interest, taxes, depreciation and amortization Earnings before interest, taxes, depreciation and amortization (EBITDA) is a non-GAAP metric that can be used to evaluate a company's profitability.
:EBITDA = Operating Revenue – Operating Expenses + Other Revenue
 for the quarter and nine month periods ended December 31, 2001 increased to $931,000 and $2,794,000 respectively, compared with $759,000 and $2,368,000 for the like periods of the prior year.

Commenting on the Company's quarter and nine months results, John Benfield, President and Chief Executive Officer of CoActive Marketing Group stated that `We are pleased with the Company's progress in maintaining a trend of improved earnings. In comparison with the prior year's third quarter, the Company's sales and gross profit for the quarter rose 14% and 17.3% respectively, resulting in a 68.1% comparative increase in operating income Operating Income

The profit realized from a business' own operations.

Notes:
This would not include income from things such as investments in other firms. Also referred to as operating profit or recurring profit.
 after absorbing ab·sorb  
tr.v. ab·sorbed, ab·sorb·ing, ab·sorbs
1. To take (something) in through or as through pores or interstices.

2. To occupy the full attention, interest, or time of; engross.
 a 11.7% increase in operating expenses Operating expenses

The amount paid for asset maintenance or the cost of doing business, excluding depreciation. Earnings are distributed after operating expenses are deducted.
. The Company is continuing to integrate the marketing of its services. CoActive has implemented cost reduction programs which should result in an annual operating expense Operating Expense

The essential things that a company must purchase in order to maintain business.

Notes:
For example, the payment of employees wages are an operating expense.

Also known as OPEX.
 reduction of approximately ap·prox·i·mate  
adj.
1. Almost exact or correct: the approximate time of the accident.

2.
 $500,000 in fiscal 2003. We are enthusiastic about the continuation of our positive earnings and growth trends for both the fourth quarter and the following fiscal year."


      The following are unaudited summary statements of operations for
the third quarter and nine months ended December 31, 2001 and 2000:

                                            Quarter Ended
                        ----------------------------------------------
                                 Dec. 31,         Dec. 31,           %
                                    2001             2000       Change
                            ------------     ------------   ----------
Statement of Operations Data:
Sales                     $   12,616,308   $   11,064,034         14.0
Gross Profit                   3,999,095        3,408,259         17.3
Operating Income                 570,929          339,576         68.1
Provision for Income Taxes       188,611           58,828        220.6
Net Income before Cumulative
 Effect of Change in Accounting
  Principle for Revenue
   Recognition                   264,312           88,230        199.6
Cumulative Effect of Change in
 Accounting Principle
  for Revenue Recognition              -                -          n/a

Net Income                       264,312           88,230        199.6
            585.8

Net Income per Common
 and Common Equivalent Share
         Basic            $          .05   $          .02        150.0
         Diluted          $          .05   $          .02        150.0
Average Shares Outstanding
         Basic                 5,028,481        5,020,329          0.2
         Diluted               5,474,806        5,310,234          3.1



                                           Nine Months Ended
                            ------------------------------------------
                                 Dec. 31,        Dec. 31,           %
                                  2001            2000          Change
                            -------------    ------------    ---------
Statement of Operations Data:

Sales                      $    39,014,668  $   35,413,315        10.2
Gross Profit                    12,239,173      10,848,568        12.8
Operating Income                 1,410,936       1,598,771       (11.7)
Provision for Income Taxes         451,023         398,919        13.1
Net Income before Cumulative
 Effect of Change in Accounting

  Principle for Revenue
   Recognition                     655,412         598,371         9.5
Cumulative Effect of Change in
 Accounting Principle for Revenue
  Recognition                            -        (502,800)        n/a

Net Income                         655,412          95,571       585.8



Net Income per Common
 and Common Equivalent Share

         Basic             $           .13  $          .02       550.0
         Diluted           $           .12  $          .02       500.0
Average Shares Outstanding

         Basic                   5,024,390       5,017,441         0.1
         Diluted                 5,506,112       5,457,425         1.0



CoActive Marketing Group, Inc. is a full service marketing, sales promotion and interactive services company which develops and manages integrated marketing, sales and promotion programs at both national and local levels for consumer product companies. The programs are geared towards growing incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 sales and profits by identifying and addressing key trade, sales and consumer needs.

This press release includes statements which constitute forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provision of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such statements reflect the current views of the Company with respect to future events based on currently available information and are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in those forward-looking statements. Factors that could cause actual results to differ materially from the Company's expectations are set forth in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the fiscal year ended March 31, 2001 under "Risk Factors," including but not limited to "Unpredictable Revenue Patterns," "Competition," "Customers," "Dependence on Key Personnel," "Expansion Risk," "Control by Executive Officers," and "Outstanding Indebtedness INDEBTEDNESS. The state, of being in debt, without regard to the ability or inability of the party to pay the same. See 1 Story, Eq. 343; 2 Hill. Ab. 421.
     2.
, Security Interest." The Form 10-K may be obtained by accessing the database maintained by the Securities and Exchange Commission at http://www.sec.gov See .gov and GovNet.

(networking) gov - The top-level domain for US government bodies.
 or by contacting CoActive Marketing Group, Inc.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 4, 2002
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