CoActive Marketing Group, Inc. Expects Profitable Results of Operations for Its Second Quarter Ending September 30, 2000.

Business Editors

GREAT NECK, N.Y.--(BUSINESS WIRE)--Sept. 27, 2000

CoActive Marketing Group, Inc. (Nasdaq: SmallCap CMKG) announced at its annual meeting of shareholders held yesterday that it anticipates second quarter ending September 30, 2000 profit and earnings to exceed the reported profit and earnings of its first quarter. The announcement was made by John P. Benfield, Chairman, President and Chief Executive Officer of the Company.

"The marketing of our integrated services is continuing to bear fruit, as we are experiencing an increase in new client opportunities as well as an expansion of our relationship with existing clients. As a result, we anticipate an increase in earnings for the Company's second quarter ending September 30, 2000 and are confident that the trend in profitability will continue to improve throughout the balance of our fiscal year." Mr. Benfield went on to say that "the results of the Company's operations reported to date and anticipated for the balance of the year are independent of the added sales expected during the course of the year from the Company's recently reported on strategic alliances."

Commenting further on the Company's strategic alliances, Mr. Benfield informed the shareholders that "Market Vision, the Company's Hispanic promotion and marketing services affiliate, has been named as the Preferred Hispanic Agency of Record by The Nabisco Company and contracted by The Nabisco Company to provided Hispanic Customer Marketing programs for years 2000-2001."

Mr. Benfield quoted Yvonne "Bonnie" Garcia, President of Market Vision saying "The Nabisco Company is extremely savvy in its approach to targeting the Hispanic market, understanding that brand building is critically important at the retail level. Market Vision, in conjunction with Nabisco Corporate, Ethnic & Field Marketing, has developed annual promotional plans to capture the Hispanic Consumer Segment. Our relationship with The Nabisco Company has developed as an outgrowth of two years of working with both the Biscuit and Food Companies on numerous projects which include Corn Nuts Hispanic Youth Initiative, Te Llevo al Partido (I'll Take You to the Game) Corporate Event, Chips Ahoy! South Texas Cinco de Mayo/Mother's Day Promotion, Diez y Seis Pinata Party, Bubble Yum-Now and Later Special Event Activation."

Mr. Benfield concluded his remarks to shareholders by saying, "We remain committed to being a leader in our industry and confident of the Company's ability to increase earnings per share and shareholder value in fiscal 2001 and beyond."

Any statements contained in this news release regarding expected financial results and other planned events are forward-looking statements, subject to uncertainties and risks, including, but not limited to, the demand for and implementation of CoActive's services, and the ability of the Company to successfully implement its strategies, each of which may be impacted, among other things, by economic and or competitive conditions.

CoActive Marketing Group, Inc. is a full service marketing, sales promotion and interactive services company which develops and manages integrated marketing, sales and promotion programs at both national and local levels for consumer product companies. The programs are geared towards growing incremental sales and profits by identifying and addressing key trade, sales and consumer needs.