CoActive Marketing Group, Inc. Acquires 49% Interest In Minority-Owned Hispanic Promotion Agency: Market Vision.Business Editors GREAT NECK, N.Y.--(BUSINESS WIRE)--March 13, 2001 CoActive co·ac·tion n. 1. An impelling or restraining force; a compulsion. 2. Joint action. 3. Ecology Any of the reciprocal actions or effects, such as symbiosis, that can occur in a community. Marketing Group, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on SmallCap: CMKG), announced today that it has exercised its option to acquire a 49% ownership interest in Market Vision, a minority-owned, multicultural promotion and marketing services company based in San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. , TX, that is primarily targeted toward the Hispanic community. Terms of the acquisition were not disclosed. Market Vision President Yvonne "Bonnie bon·ny also bon·nie adj. bon·ni·er, bon·ni·est Scots 1. Physically attractive or appealing; pretty. 2. Excellent. " Garcia said, "CoActive and Market Vision have been working together aggressively over the last year to focus world class marketing and promotional resources against the growing Hispanic consumer base on behalf of our packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one clients. Recognizing that Hispanic buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. in the U.S. is expected to approach one trillion dollars by 2010, and in light of recently released U.S. Census information stating that the Hispanic population has surged 57.9% since 1990, our deal could not have come at a better time." CoActive President John P. Benfield commented, "We continue to be excited and encouraged with our progress and success to date. CoActive has had a Hispanic marketing presence and our relationship with Market Vision has proven that it will further enable us to contribute significant added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
In addition to being the preferred Hispanic Agency of Record for The Nabisco Company, Market Vision's other clients currently include: TOSCO/Circle K, Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) (regional), and San Antonio Volunteer Recruitment. CoActive Marketing Group is a full service marketing, sales promotion and interactive services company which develops and manages integrated marketing, sales and promotion programs at both national and local levels for consumer product companies. The programs are geared towards growing incremental sales and profits by identifying and addressing key trade, sales and consumer needs. Any statements contained in this news release regarding expected financial results and other planned events are forward-looking statements, subject to uncertainties and risks, including, but not limited to, the demand for and implementation of CoActives's services, and the ability of the company to successfully implement it strategies, each of which may be impacted, among other things, by economic and or competitive conditions. |
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