Co-op extends use of Thor Pot.[ILLUSTRATION OMITTED] Following the successful relaunch Relaunch can refer to several things:
n. 1. A moderate but penetrating coldness. 2. A sensation of coldness, often accompanied by shivering and pallor of the skin. 3. fresh soups in the Thor Pot, The Co-operative group has extended the use of the format to its chilled fresh pasta While the only basic difference between these names is the shape of the pasta, each pasta is typically matched with a particular sauce based on cooking time, consistency, ability to hold sauce, ease of eating, etc. sauces. Like the soups, the sauces are manufactured for the Co-op by Pasta Reale. The recent relaunch of the range offers improved recipes with reduced fat and salt, and the Co-op wanted to promote this through a refreshing of the sauces' packaging and labelling. Three key factors were instrumental in the choice of the Thor Pot: consistency of branding between the soup and sauce ranges, the quality of service and supply from RPC (Remote Procedure Call) A programming interface that allows one program to use the services of another program in a remote machine. The calling program sends a message and data to the remote program, which is executed, and results are passed back to the calling Blackburn, and the greater flexibility afforded by post-mould labelling compared to the previous decoration method of in-mould labelling In-mould labelling is a technology to decorate plastic products during their manufacture. Combining the decoration process with the moulding process cuts the total cost, but can add overheads to the manufacturing time. . "The successful use of post-mould labels on the soup range has confirmed real benefits in terms of reducing inventory and avoiding the risk of packaging write-off Write-Off A reduction in the value of an asset or earnings by the amount of an expense or loss. Companies are able to write off certain expenses that are required to run the business, or have been incurred in the operation of the business and detract from retained revenues. ," explains Nick Bertenshaw Senior National Account Manager for Co-operative at Pasta Reale. "In addition, it enables The Co-op to implement in-store promotions quickly and effectively." "Having already seen the advantages of the Thor Pot, we are delighted that its use has been extended to the Co-op's chilled fresh pasta sauce range," adds Sarah Lewis, Product Manager, Chilled Ready Meals for the Co-operative. Contact RPC Containers on tel 01254 682298 or visit www.rpc-blackburn.co.uk |
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