Co-nect Announces New Director of Marketing; New Management Role Will Help Bolster Company Growth and Sales.CAMBRIDGE Cambridge, city, Canada Cambridge (kām`brĭj), city (1991 pop. 92,772), S Ont., Canada, on the Grand River, NW of Hamilton. It was formed in 1973 with the amalgamation of Galt, Hespeler, and Preston, all founded in the early 19th cent. , Mass. -- Co-nect, the leader in data-driven professional development solutions for K-12 education, today announced the addition of John Costilla Costilla may refer to:
"John is an award-winning veteran in the education technology sector," said Andrew Skoler, president and chief executive officer of Co-nect. "His depth of education market experience will help us grow our leadership position in the data-driven professional development movement. I've no doubt that he will make the Co-nect brand synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as improving student performance by improving teacher quality." Reporting to Sarah Ahn, vice president of product management, Costilla will be responsible for building a coordinated program that incorporates a wide variety of marketing strategies. Areas of responsibility include market research, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , promotions and special events, and customer outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. programs. In addition, Costilla will oversee the company's public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most programs and be responsible for strategic business relationships and partnerships. Prior to joining Co-nect, Costilla was senior director of accountability solutions at Plato Learning where he oversaw o·ver·saw v. Past tense of oversee. strategic business development. He also held a number of positions at Lightspan Inc. prior to its merger with Plato. At Lightspan, Costilla played a key role as director of field marketing, supporting large-scale revenue opportunities, and playing a key role in the company's online subscription service and its K-12 education portal strategy. He earned numerous company awards for his role in marketing and business development. Previously, Costilla was responsible for regional sales and customer training at Jostens Learning Corp. (now Compass Learning) and earned a Learning Circle of Excellence Award for his contribution of implementation standards for customer service. He began his career as a language arts language arts pl.n. The subjects, including reading, spelling, and composition, aimed at developing reading and writing skills, usually taught in elementary and secondary school. and literature teacher in Texas. Costilla graduated with degrees in Secondary Education, Computer Information Systems, and English from Texas Tech University. About Co-nect Co-nect is a leading provider of data-driven, K-12 professional development solutions focused on improving the quality of classroom instruction district-wide. Co-nect delivers training, tools, and resources to solve critical issues such as whole school improvement, data-informed decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from , technology integration, and early reading failure. Since 1992, Co-nect has been a leader in improving instructional quality -- implementing data-informed solutions in over 33 states. Research-based programs are delivered through a national network of educational consultants who provide face-to-face training supported by an integrated suite of online professional development, assessment tools, and curricular resources. For more information visit http://www.co-nect.net/. |
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