Cmedia Buying 40% of the Top Infomercial Campaigns in US.

Powerful media division leads the way in cost-effective, ROI-driven campaigns

PORTLAND, Ore. -- R2C Group's Cmedia is among the nation's top direct response television media buying agencies with 40% of the top infomercial campaigns under media management currently. As the economy continues its ups and downs, advertisers continue to use direct response television to drive aggressive sales growth. Cmedia is a recognized leader currently purchasing media for eight (8) of the top twenty (20) infomercial campaigns in the US according to the Infomercial Monitoring Service Report (for the week ending November 6, 2009).

"Our clients demand and expect top performing media with an exceptional high return on investment (ROI)," says Michelle Cardinal, R2C Group founder and Cmedia CEO. "We combine aggressive planning and buying expertise with sophisticated analytics technology to deliver high performance media campaigns."

Cmedia is also a recognized leader in all direct response media formats including short form DRTV, radio, online and print media buying. Cmedia combined with the creative expertise of Respond2 = R2C Group. R2C Group provides full service advertising for clients including bareMinerals, Shark and Humana Healthcare. R2C Group combines the art of creative with the science of media buying and analytics to produce unprecedented results for a discerning group of clients.

As companies are asked to justify marketing budgets, R2C Group is setting the standard for accountable advertising that delivers bottom-line results.

R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building direct response advertising. With offices in Portland, OR, San Francisco, Philadelphia and other strategic locations across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). R2C Group's roster of clients also include General Mills, Estee Lauder, Adobe, Philips, NordicTrack, Freescore.com and many others. More information is available on R2C Group at www.r2cgroup.com.