Printer Friendly

Clydesdales clomp on inauguration day.

The Budweiser Clydesdales are preparing to participate in this month's Presidential Inaugural Parade, according to Anheuser-Busch, Inc., president Patrick Stokes.

They Clydesdales were selected by the Inaugural Parade Committee as one of about 100 units in the parade, including military and civilian bands, floats, equestrian teams and other performers from all 50 states. The parade will be held January 20 in Washington, D.C.

"We're extremely proud to have been selected by the Inaugural Parade Committee as part of |An American Reunion -- New Beginnings, Renewed Hope,' the theme of the 52nd Inaugural Parade," Stokes said. "The BudweiserClydesdales have, since 1933, served as a symbol of the strength, integrity and character of our flagship brand, Budweiser, and our company overall."

During the Inauguration Parade, which is expected to draw thousands of spectators, the eight-horse hitch of Clydesdales will travel a route that includes a trip down Pennsylvania Avenue, where President Clinton and Vice President Gore will review the event from a stand in front of the White House.
COPYRIGHT 1993 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Budweiser Clydesdales
Publication:Modern Brewery Age
Date:Jan 4, 1993
Words:167
Previous Article:NBWA unveils 5th ad for holiday season.
Next Article:Peroni brings Italian tradition to U.S.
Topics:


Related Articles
A-B fighting MD for 10th year.
Clydesdales "know when to say when." (Anheuser-Busch horses in ad campaign against drinking and driving)
D'Arcy Masius Benton & Bowles, A-B celebrate 75 years as agency and client.
Budweiser rings in holidays with promos.
Budvar thrives despite trademark spat.
Bud Clydesdales are "most liked" Bowl ad.
Anheuser-Busch Sales.
Anheuser again spent big on SuperBowl.
Bud draught day.
Miller campaign focuses on taste test results.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters