ClubOne, Healthworks Find Perfect Match With PureWellness.BURLINGTON, Vt. -- PureWellness, the popular Web-enabled e-wellness platform, will be delivering major branded programs for innovative health-centric firms in Boston and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Club One, Inc., a West Coast leader in corporate fitness programs -- will be rolling out a private-brand e-wellness program using PureWellness technology. Healthworks Fitness Centers for Women -- forced in 1997 to defend the right to operate female-only fitness clinics in Massachusetts Massachusetts (măsəch  `sĭts), most populous of the New England states of the NE United States. courts -- will also be deploying PureWellness under its
own label.
Healthworks has been operating women-only facilities for three decades, providing its members with a supportive, progressive environment in five locations. The PureWellness platform, which will carry the Healthworks logo and be made available through the Healthworks Web site -- includes health risk assessments, diet and exercise tracking, virtual dietitians, exercise physiologists, exercise programming, weight and disease management programs, incentive reporting and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. end-user motivation. "Healthworks looked for something that would be all-encompassing for our members with active lifestyles. PureWellness possesses the qualities we were searching for in a format that is simple to understand and easy to use," said Healthworks President Mark Harrington Mark Harrington was born in Portland, Maine. A Dorothy M. Kelly and Melborne Wesley Cummings Scholar, he earned a marketing degree from the Smeal College of Business at The Pennsylvania State University. . "The unique design of the PureWellness platform will allow our members to work independently or in conjunction with an in-club training plan. They will have control of their results, and Healthworks will be with them every step of the way." "PureWellness contacted us and said their technology and approach to wellness was a natural match. They made their presentation and were proven correct. We did not need to be persuaded," said Club One Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Bill McBride. "We saw how easy it was to create customized portals See personal portal. and bridge the gap between corporate fitness provider and integrated corporate wellness provider." The company intends to offer the branded platform at all Club One and Frog's Fitness locations, and will start offering the platform at its 40 managed onsite corporate fitness centers next year. "We are innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. who constantly seek new solutions to enable the kind of meaningful, life-changing results our members seek," said Club One President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jim Mizes. "The capabilities of PureWellness will set Club One apart from its competitors and enable our members to achieve better outcomes from their fitness goals." To learn more about PureWellness call 888-422-3783 or visit www.PureWellness.com. |
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