ClubMom Forms Strategic Alliance with General Motors to Provide Value to Millions of Moms.Business/Technology Editors NEW YORK--(BUSINESS WIRE)--Aug. 2, 2000 ClubMom Offers General Motors Platform to Strengthen One to One Relationships with Key Customers: Moms ClubMom, Inc., the free national membership organization for Moms, today announced the formation of a multi-year, multi-million dollar alliance with General Motors. This partnership will provide millions of Moms with specific incentives for the purchase of General Motors products and services, as well as relevant automotive information through the ClubMom Auto Channel, coming this fall. "We are delighted to partner with General Motors to bring value to our Moms," said Sara Levinson, Chief Executive Officer of ClubMom. "As ClubMom continues to build upon our already 1.4 million membership base, we are focused on establishing partnerships with leading manufacturers, retailers, consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one companies, and service providers to provide value to our members." ClubMom is a free national membership organization focused exclusively on celebrating, rewarding and serving Moms both online and offline. Through a unique and powerful business model that recognizes Mom as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the household, ClubMom offers member Moms rewards for their purchases with partners like General Motors. Created to reward Mom for all she does every day, ClubMom also provides Moms with relevant and customized information and online tools, connection to other Moms, and the opportunity to make a difference both nationally and locally. Moms spend more time behind the wheel than anyone. As part of the partnership with General Motors, ClubMom will launch an auto channel that will provide Moms with relevant information, an automotive decision guide, and links to GM BuyPower. "From safety rules to consumer tips to kid-pleasing games to play en route, the automotive section exists to educate Moms about every aspect of their time spent behind the wheel," said Nicola Godfrey, Co-Founder and Vice President of Content at ClubMom. ClubMom has also teamed up with Jayne O'Donnell, USA Today's award winning automotive journalist, to contribute regular columns, as the company's automotive expert. O'Donnell - a Mom herself - will provide information on driving and riding smart, as well as family-friendly automotive reviews. "Women, and especially Moms, appreciate getting `the real deal' on information when it comes to buying a car" said Levinson. "Through this partnership, we're able to provide Moms with the information they need to make smart and informed automotive purchase decisions." "This partnership enables us to build customized programs that address specific needs of mothers, ultimately building long-term customer relationships with this influential affinity group A special interest group. This is a marketing term for a group of people with similar interests. ," said Mark Hogan hogan Dwelling of the Navajo Indians of Arizona and New Mexico. The hogan is roughly circular and constructed usually of logs, which are stepped in gradually to create a domed roof. , President of e-GM. "The most lasting relationships are developed by reaching consumers when, where, and how they want. ClubMom will allow us to reach a key consumer segment, understand their needs and preferences, and market to them in a customized and effective way." Led by ChairMom and Chief Executive Officer Sara Levinson, former president of NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga Properties, Inc., ClubMom has just closed a $36 million second round of financing led by Sylvan sylvan emanating from or pertaining to woods. See also sylvatic. Ventures. Founding investors include Highland Capital Partners Highland Capital Partners is a global venture capital firm with offices located in Boston, Silicon Valley, Geneva, and Shanghai. Since its inception in 1988, the firm has invested in more than 180 early and growth stage companies and taken a sector-focused approach to investing in , Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $4.5 billion in capital commitments. , and Himalaya Capital Partners. ClubMom has also added two new world class marketers to their Board of Directors, Ann Fudge, President of Kraft Foods' Maxwell House Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years until the late 1980s it was the largest-selling coffee in the U.S. and is currently (ca. Coffee and Post Cereal cereal or grain Any grass yielding starchy seeds suitable for food. The most commonly cultivated cereals are wheat, rice, rye, oats, barley, corn, and sorghum. As human food, cereals are usually marketed in raw grain form or as ingredients of food products. Divisions, and Shelly Lazarus, Chairman of Ogilvy & Mather Worldwide. |
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