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Club Pogo Launches 'Pogo Gems' -- an All New System for Players to Buy Premium Club Pogo Items.


Dedicated Club Pogo Players Can Now Acquire New Challenges, More Badges and Cool Avatar Items Above and Beyond the Core Subscription Offering

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- Electronic Arts Inc., (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ERTS ERTS Electronic Arts, Inc. (stock symbol)
ERTS Earth Resources Technology Satellite (US NASA)
ERTS Embedded Real Time Systems
ERTS Enhanced Remote Transit Shed
) today announced that Pogo.com[TM] kicked off Pogo Gems See Legato. See also GEMMS. [TM], a brand new virtual point system that Club Pogo players can use to acquire extra special items such as Premium Badge BADGE. A mark or sign worn by some persons, or placed upon certain things for the purpose of designation. Some public officers, as watchmen, policemen, and the like, are required to wear badges that they may be readily known.  Albums, Mix-n-Match Badge Albums and Pogo Mini add-ons to enhance their online avatars. Club Pogo[TM], the subscription service offered by Pogo.com, is home to over a million women who spend upwards of 12 hours per week playing, competing and socializing online. Gem packages range from $4.99 to $19.99.

Andrew Pedersen, VP and Executive Producer at EA explained, "For the past two past years, Club Pogo players have enjoyed collecting badges and customizing their online avatars. The badge collection system has been hugely successful and the adoption rates really strong. Today, players are asking for more. With this new Pogo Gems system, players get more badges and can further customize, dress-up and animate their Pogo Mini. It is a simple and fun way for players to enrich their online experience and express themselves in one of their favorite online playgrounds."

In Club Pogo, players engage in weekly competitions that challenge them to earn "badges" that show off their skills. Dedicated Club Pogo players collect the badges and display them proudly either in their profile or in collectible collectible

An asset of limited supply that is sought for a variety of reasons including, it is hoped, an increase in value. Stamps, antiques, coins, and works of art are among the many things usually classified as collectibles.
 albums. Also while online and in chat rooms, Club Pogo players display avatars that are customized to each player's online persona persona /per·so·na/ (per-so´nah) [L.] in jungian psychology, the personality mask or facade presented by a person to the outside world, as opposed to the anima, the inner being.

per·so·na
n.
. The new content builds on the core Club Pogo offering and adds to the addictive ad·dic·tive
adj.
1. Causing or tending to cause addiction.

2. Characterized by or susceptible to addiction.


addictive (
 Club Pogo experience.

Premium Badge Albums - Having sold over 1M units, Premium Badge Albums are the most popular albums in Club Pogo. These themed albums contain up to 12 pre-set badge challenges. Club Pogo currently offers 6 Premium Badge Albums available for purchase. Premium Badge Albums are designed for badge fans who seek to earn additional badges above and beyond the core Club Pogo offering that is part of their subscription.

Mix-n-Match Badge Albums - Mix-n-Match Albums allow players to build and customize their own album by filling their album with individual badges they select a la carte.

Premium Avatar (aka Pogo Mini) items - Premium Mini items allow players to enhance their Pogo Mini avatar by adding animated content only accessible via Pogo Gems. Some of the premium items include special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques.  such as lightning, butterflies and animated backgrounds.

There is no obligation to buy new items but players who wish to use the virtual point system may do so without restriction - content can be added as often or as seldom as the player wishes.

For more information, please visit: www.pogo.com.

About Pogo.com[TM]

Pogo.com is the leading online destination for casual gaming. Boasting a wide variety of more than 75 free online games including puzzle, word, casino, classic card and board, Pogo.com features both single-player and multiplayer games See multiplayer gaming. . The site also offers players an easy-to-use chat feature where millions of people talk about their favorite games, best scores, or simply share stories about their lives. With an average of 15.8 million users a month, Pogo.com is known for its thriving online community of players who forge life-long friendships through the site. While playing online, Pogo.com players can win(1) thousands of dollars in jackpots or cash drawings by redeeming tokens collected on the site, signing up for the Pogo.com newsletter and collecting bonus token giveaways.

Club Pogo, the site's premium service, offers 30 exclusive games and special VIP services to members including ad-free gameplay
For the television show, see GamePlay HD.


Gameplay includes all player experiences during the interaction with game systems, especially formal games. Proper use is coupled with reference to "what the player does".
 and enhanced community features. Club Pogo currently has over 1.4 million subscribers.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes and distributes interactive software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS[TM], EA[TM], EA SPORTS BIG[TM] and POGO[TM]. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than 1 million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

(1) NO PURCHASE NECESSARY TO WIN PRIZES. See www.pogoprizerules.com to view Official Rules.

EA, Electronic Arts, EA SPORTS, EA SPORTS BIG, POGO, Club Pogo, Pogo.com and Pogo Gems are trademarks, registered trademarks or service marks of Electronic Arts Inc. in the U.S and/or other countries.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 16, 2006
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