Club Claude DVD Series for Kids Fills Healthy Void for Retailers, Parents; Childhood Obesity, Nutrition, Exercise Addressed.

MONTCLAIR, N.J. -- Club Claude, a healthy lifestyle program for children, has released the first in a series of DVD's that promotes healthy eating, good nutrition, and exercise for children age two to six. With the percentage of American children defined as obese having grown to 15% during the last 15 years according to the Center for Disease Control, the release of Claude Can Do Anything...And So Can You provides retailers with a new DVD series that is fun and educational for children and their parents, while addressing a growing and serious issue affecting today's youth.

Club Claude, the brainchild of founder Lauren Mattia, has earned raves from parents, educators and clinicians. Mattia was recently named to a panel funded by the Robert Wood Johnson Foundation currently developing a childhood obesity prevention program for schools in Monmouth County, New Jersey. Claude, a loveable labradoodle, is part of the program. Dr. Margaret C. Fisher, Medical Director of The Children's Hospital at Monmouth Medical Center and a key member of the Pediatric Council on Research and Education, said this about Claude's role in the program: "We are in the midst of an obesity epidemic and prevention is always better than the cure. I'm delighted that we have a new tool in our prevention strategy - Claude the labradoodle who loves vegetables."

Whole Foods Market, along with several independent specialty retailers in Northern New Jersey and New York City, are the first to carry the product retail, which was previously only available through http://www.clubclaude.com. According to Alli Krohn, Marketing Team Leader at Whole Foods Market, "One of the best ways to develop life long healthy eating habits is to start when you're young, and in Claude we see a great opportunity to help parents introduce good health and nutrition to their children by watching him eat vegetables. The DVD is more than just entertaining; it also has positive, educational content that kids can learn from."

Mattia created Club Claude to meet the needs of retailers and parents searching for a DVD that had "substantial positive content" not found on the market. Says Mattia, "Club Claude is really a program for children and their parents that support a healthy and active lifestyle. Childhood obesity, nutrition and exercise are issues that can have lifelong consequences if not addressed early. The sooner we introduce good habits to children, the sooner they'll be on the right path to good health. We believe that Club Claude can play a role in this by providing our retailers with innovative products that will help us execute our mission and also help them meet the needs of their customers. They can feel good about carrying Club Claude."

For general media inquiries or questions regarding retail distribution, sponsorships or other alliances, please contact Lee Haberman, VP Marketing & Sales at 973 747-9667 or write to [e-mail]. For additional information, please visit http://www.clubclaude.com.