Club Acclaim and Dualstar Interactive Release First Mary-Kate and Ashley Title for the PlayStation Game Console Today.Entertainment Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com GLEN COVE Glen Cove, city (1990 pop. 24,149), Nassau co., SE N.Y., on the north shore of Long Island, at the entrance to Hempstead Harbor; settled 1668, inc. as a city 1918. , N.Y.--(ENTERTAINMENT WIRE)--October 25, 2000 Mary-Kate and Ashley Magical Mystery Mall delivers high-tech fashion, visuals, and choreography to the girls software market Club Acclaim, the youth division of Acclaim Entertainment (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on SmallCap:AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ), and Dualstar Interactive, a division of Mary-Kate and Ashley's Dualstar Entertainment Group, today announced the release of Mary-Kate and Ashley Magical Mystery Mall to national retail outlets. Mary-Kate and Ashley are the #1 selling celebrity-based videogame property for the girls software market and this game marks the first appearance of the popular brand on the PlayStation(R) game console See video game console. . "With the successful release of the first Mary-Kate and Ashley games, Acclaim has done a terrific job of launching a popular new brand for girl gamers," said Jim Mackenzie James Alexander Mackenzie (died April 28, 1967) was the head coach for the University of Oklahoma Sooners football team in 1966 (he accepted the position in December of 1965). , Buyer and Merchandising Manager, KB Toys K•B Toys (previously known as Kay Bee Toys) is a chain of mall-based retail toy stores in the United States. It was founded in 1922 by the Kaufman brothers. It currently operates 605 stores in 44 U.S. states, Puerto Rico as well as Guam. . "Mary-Kate and Ashley Magical Mystery Mall for PlayStation is the perfect game to support the expanding girls software market." Mary-Kate and Ashley Magical Mystery Mall sends Mary-Kate and Ashley on a magical journey through a mysterious mall filled with fun and surprises. Each store represents a new game level packed with unique, adventurous activities. Store levels include a surf shop, foodcourt, ski shop, music store and a clothing store, in which players choose from hundreds of styles of clothing, shoes and accessories to create looks for a walk down the fashion runway. A visit to the music store allows players to create their own music video by selecting moves to choreograph a dance routine. Players can personalize their video creations by removing the game and replacing it with CD's from their very own music collection. Add special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and unique camera angles to create the look and feel of a real music video. To ensure that Mary-Kate and Ashley Magical Mystery Mall delivers the ultimate gaming experience to loyal Mary-Kate and Ashley fans, Acclaim worked with the girls' Dualstar Central Design Studio to incorporate their style both in the clothing store and throughout the game. To achieve maximum realism for the dance level, Acclaim brought in well known music industry choreographer, Darrin Henson Darrin Dewitt Henson (born May 5, 1972 in Bronx, New York City, New York, U.S.) is an American choreographer, dancer, and actor. He is best known for choreographing music videos and Concerts for popular music artists such as New Kids on the Block, Jordan Knight, Britney Spears and , who has worked on the music videos of superstar artists such as Britney Spears,`N Sync, and Christina Aguilera  Some statements may be disputed, incorrect, , biased or otherwise objectionable. "Acclaim is supporting the release of Mary-Kate and Ashley Magical Mystery Mall with a multi-faceted, multi-million dollar marketing campaign," said Evan Stein, Brand Director, Club Acclaim. "We have left no stone unturned in making sure that every girl gamer, Mary-Kate and Ashley fan, and parent knows about these great new games." Acclaim's marketing campaign includes national TV and kid- and parent-directed print advertising in addition to cross-promotional advertisements in Mary-Kate and Ashley books, videos, and fashion dolls. Dualstar Entertainment Group The Mary-Kate and Ashley brand has unprecedented media longevity and success. As a leader in family entertainment, Mary-Kate and Ashley's Dualstar Entertainment Group, owner of the billion dollar entertainment and media brand franchise, produces feature films; television series, movies and specials; home video series; book series; fashion dolls and accessories; interactive video games See video game console. ; and most recently the hugely popular Internet website marykateandashley.com. The Mary-Kate and Ashley brand -- called "as pervasive as Pokemon" by the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). -- delivers a wholesome, fresh, aspirational, exciting lifestyle to its audience of loyal young girls and tweens. Club Acclaim Established in 1999, Club Acclaim, a division of Acclaim Entertainment, focuses on licensed youth and family oriented product. Club Acclaim establishes a presence for Acclaim in the emerging youth software market and complements Acclaim's corporate portfolio. Additional titles published under the Club Acclaim brand include Bust-A-Move 4, The New Adventures of Mary-Kate and Ashley, and Mary-Kate and Ashley Get A Clue. For more information please visit www.clubacclaim.com. Acclaim Entertainment Background Information Acclaim Entertainment, Inc. is a worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, Sony Computer Entertainment America and Sega hardware systems, and PCs. Acclaim owns and operates six studios located in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain and Australia. Acclaim also distributes entertainment software for other publishers worldwide, and publishes software strategy guides. Acclaim's headquarters are in Glen Cove, New York Glen Cove is a city in Nassau County, New York on the North Shore of Long Island. As of the United States 2000 Census, the city population was 26,622. Part of the early 20th century Gold Coast of the North Shore, Glen Cove has a diverse population. and Acclaim's common stock is publicly traded on NASDAQ SmallCap Market under the symbol AKLM. For more information please visit our website at www.acclaim.com. PlayStation and the PlayStation logos are registered trademarks of Sony Computer Entertainment Inc. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.102500/bb2 |
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