Club Acclaim And Dualstar Interactive Announces First Mary-Kate and Ashley Title For The PlayStation-R Game Console.Entertainment Editors GLEN COVE Glen Cove, city (1990 pop. 24,149), Nassau co., SE N.Y., on the north shore of Long Island, at the entrance to Hempstead Harbor; settled 1668, inc. as a city 1918. , N.Y.--(ENTERTAINMENT WIRE)--May 1, 2000 Acclaim and Dualstar Interactive announce online casting call through May Club Acclaim, a division of Acclaim Entertainment (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ), a worldwide interactive entertainment company, and Dualstar Interactive, a division of Mary-Kate and Ashley's Dualstar Entertainment Group, today announced the first PlayStation game console See video game console. title for the popular Mary-Kate and Ashley brand, Mary-Kate and Ashley's Magical Mystery Mall Mary-Kate and Ashley's Magical Mystery Mall is a video game that stars actresses Mary-Kate and Ashley Olsen. It was produced by Dualstar Interactive for the PlayStation system in 2000 and it forms part of a varied line of things that have been produced with The Olsen twins's is being developed by N-Space, Inc., a leading developer of youth oriented video game software. The game will be released this fall. Acclaim also announced that the company and Dualstar Interactive, will host an online casting call on marykateandashley.com to cast two boys, ages 14-17, to appear in the game with Mary-Kate and Ashley. "With the successful release of two Mary-Kate and Ashley games, Acclaim has done a great job of launching a popular new brand for girl gamers," said Pete Roithmayr, Vice President of Merchandising-videogames for Electronic Boutique. "Mary-Kate and Ashley's Magical Mystery Mall for PlayStation is the perfect game for the emerging girls software market." Mary-Kate and Ashley's Magical Mystery Mall sends Mary-Kate and Ashley on a magical journey as they venture through a mysterious mall filled with fun and surprises. Each store in the magical mall represents a new game play level packed with fun and adventurous activities, including a clothing store which allows players to choose from hundreds of styles of clothing, shoes and accessories to create looks to walk the runway in their very own fashion show. Other levels include a surf shop, foodcourt, ski shop and a music store, where players create their own music video by selecting different moves and choreograph their own dance routine. Players can also add special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and unique camera angles that look to create the feel of a real music video. To achieve maximum realism for the dance level of Magical Mystery Mall, Acclaim brought in well known music industry choreographer, Darrin Henson Darrin Dewitt Henson (born May 5, 1972 in Bronx, New York City, New York, U.S.) is an American choreographer, dancer, and actor. He is best known for choreographing music videos and Concerts for popular music artists such as New Kids on the Block, Jordan Knight, Britney Spears and , who has worked on music videos with well known artists such as Brittany Spears, NSync, and Christina Aguilera  Some statements may be disputed, incorrect, , biased or otherwise objectionable. Mary-Kate and Ashley's Magical Mystery Mall will be supported with a multi-faceted marketing campaign, which includes a national TV and print campaign in addition to cross-promotional advertisements in Mary-Kate & Ashley books, videos and music CDs. Acclaim will kick-off the marketing campaign with an appearance by Mary-Kate and Ashley at this year's annual Electronic Entertainment Expo (E3)May 11 - 13, 2000 in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . Dualstar Entertainment Group The Mary-Kate and Ashley brand has unprecedented media longevity and success. As a leader in family entertainment, Mary-Kate and Ashley's Dualstar Entertainment Group, owner of the billion dollar entertainment and media brand franchise, produces feature films; television series, movies and specials; home video series; book series; fashion dolls and accessories; interactive video games See video game console. ; and most recently the hugely popular Internet website marykateandashley.com. The Mary-Kate and Ashley brand -- called "as pervasive as Pokemon" by the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). -- delivers a wholesome, fresh, aspirational, exciting lifestyle to its audience of loyal young girls and tweens. Club Acclaim Established in 1999, Club Acclaim, a division of Acclaim Entertainment, focuses on licensed youth and family oriented product. Club Acclaim establishes a presence for Acclaim in the emerging youth software market and complements Acclaim's corporate portfolio. Additional titles published under the Club Acclaim brand include Bust-A-Move 4, The New Adventures of Mary-Kate and Ashley, and Mary-Kate and Ashley's Get A Clue!. Acclaim Entertainment Background Information Acclaim Entertainment, Inc. is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, Sony Computer Entertainment America and Sega hardware systems, and PCs. Acclaim owns and operates six studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain and Australia. Acclaim also distributes entertainment software for other publishers worldwide, and publishes comic books and software strategy guides. Acclaim's headquarters are in Glen Cove, New York Glen Cove is a city in Nassau County, New York on the North Shore of Long Island. As of the United States 2000 Census, the city population was 26,622. Part of the early 20th century Gold Coast of the North Shore, Glen Cove has a diverse population. and Acclaim's common stock is publicly traded on NASDAQ under the symbol AKLM. For more information please visit our website at www.acclaim.com. |
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