Clougherty Packing, LLC Launches Hispanic Work for Farmer John Brand with New Agency.

LOS ANGELES -- Clougherty Packing, LLC has launched its first broadcast campaign for its flagship Farmer John Brand since hiring al Punto Advertising of Tustin, Calif. in July 2005. Titled "Catwalk," the commercials are not necessarily what one would expect from a leading producer of pork products.

According to President and Executive Creative Director, Eduardo Bottger, "We knew that we wanted to run counter-category in order for our advertising to stand out. Most competitors appear to be stuck in a stereotypical groove focusing on very traditional scenes."

"Catwalk" takes a completely different tack. While putting the products on a pedestal, it focuses on moms as they strut down the fashion show catwalk to the strong beat of techno music, bright flashes of media cameras and enthusiastic audience applause. Each mom features Farmer John products on a serving tray, which brings much praise from the spectators - most notably, her family. An overalls-wearing 'Farmer John' himself makes an appearance at the end of the commercials, as if a new designer has been born.

"Latinos represent a very important market for us, particularly when considering our brand strength in California," said Jeff Frank, Director of Retail Marketing for Clougherty Packing, LLC. "We're excited to be communicating with Hispanic moms in a more contemporary and relevant way."

Shot in Lima, Peru, "Catwalk" is airing throughout the autumn in Los Angeles, the brand's largest market, on Univision, Telemundo and Telefutura, among others. Three TV spots were produced to feature hot dogs, sausage and bacon.

ABOUT AL PUNTO ADVERTISING

An independent full-service agency, al Punto Advertising was founded in 1994. The agency's Hispanic market assignments include clients InterContinental Hotels Group, H.J. Heinz, Clearwire Wireless Broadband, Universal Studios Hollywood, Sutter Home Winery, Sempra Energy, Ringling Bros. and Barnum & Bailey Circus, Toshiba America, Kia Motors America, and Ryland Homes. The agency also handles General Market and Hispanic market programs for Clougherty Packing, LLC, IEHP, the Los Angeles Community Colleges District, Lifetouch Photography, and the National Coalition on Organ Donation.

ABOUT CLOUGHERTY PACKING, LLC

Clougherty Packing, LLC is located in Los Angeles, Calif. and is a wholly owned subsidiary of Hormel Foods Corporation (NYSE:HRL). With its principal Farmer John Brand, Clougherty Packing, LLC, produces over 1,200 items for the retail and foodservice channels in the western United States. Offering an array of fresh and value-added pork products, the Farmer John Brand holds leadership positions in many categories. The world-famous Dodger Dogs are one of the many products marketed under the Farmer John Brand. Clougherty Packing, LLC, employs over 1,500 people in Southern California. For additional information, please visit www.farmerjohn.com.