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CloudPop & Commission Junction Partner to Expand E-Commerce Opportunities for Online Merchants and Shopping Portals; CloudPop to Leverage Commission Junction's BIG CATALOG.


Business Editors

SAN CARLOS San Carlos (săn kär`lōs), residential city (1990 pop. 26,167), San Mateo co., W Calif.; inc. 1925. The chief manufactures are plastic products, hardware, and machine parts. , Calif.--(BUSINESS WIRE)--Sept. 5, 2000

CloudPop, a leading provider of gift registry and merchandising solutions to online merchants and shopping portals, today announced a partnership with Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry.

Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing
, the worldwide leader in affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. .

The agreement provides CloudPop access to Commission Junction's affiliate marketing network and its BIG CATALOG, and enables Commission Junction's 1,000-plus merchants to get a private-label gift registry solution with a special package of benefits.

Commission Junction will provide FirstRegistry, a division of CloudPop, access to its affiliate marketing network, and more specifically, to the industry's largest collection of online merchants and their products called the BIG CATALOG, enabling FirstRegistry to offer an even greater selection of products as part of its portal gift registry solution.

FirstRegistry makes the solution available to portal and destination Web sites that want to offer their own e-commerce and gift registry solution, but do not sell products of their own.

"Commission Junction became an obvious choice for expanding our product selection," said CloudPop COO Bryan Kane. "Their state-of-the-art technology and extensive product catalog made it very easy to integrate and take advantage of the work they have done to aggregate the industry's largest collection of online merchants and their products."

"CloudPop is a prime example of how companies looking to drive online sales can leverage our affiliate marketing network in new and innovative ways and we are pleased to include them in our partnership program," said Commission Junction CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Lex See yacc.

1. (tool) Lex - A lexical analyser generator for Unix and its input language. There is a GNU version called flex and a version written in, and outputting, SML/NJ called ML-lex.
 Sisney. "Many of our merchants and content partners could benefit significantly from adding one of CloudPop's leading gift registry solutions to their Web sites."

"We are thrilled to offer our leading private-label gift registry and wishlist solution to Commission Junction's network of merchants," said CloudPop founder and CEO Ken Goldberg Ken Goldberg (1961- ) is a Professor of Industrial Engineering and Operations Research (IEOR), with a joint appointment in Electrical Engineering and Computer Science (EECS), and in the School of Information at the University of California, Berkeley. . "Five of Commission Junction's merchants have already decided to integrate our solution and one of them, Books-for-Cooks.com, has already launched."

Said Books-for-Cooks.com CEO Perry Berman: "We think a registry and wishlist service will appeal to a variety of people for a variety of occasions, including weddings, baby showers A baby shower is a party in which expectant parents receive gifts for their expected or born child. By convention, a baby shower is intended to help parents get items that they need for their baby, such as baby clothes.  and especially for the upcoming holiday season. Already a significant number of our users are taking advantage of the new service. With a seamless experience and minimal cost, this is a perfect solution for merchants."

CloudPop will also offer its merchants the ability to become part of Commission Junction's network and receive additional benefits for signing up through CloudPop.

About CloudPop

CloudPop is a leading provider of gift registry and merchandising solutions to merchants and shopping portals. FirstRegistry, a division of CloudPop, is the leading provider of private-label gift registry solutions which enable "click-and-mortar" retailers, online merchants and other Web sites to significantly increase their traffic, stickiness and sales.

FirstRegistry also operates the largest and most comprehensive gift registry network on the Web at www.FirstRegistry.com. CloudPop's merchandising solutions enable merchants to easily offer highly targeted promotions to users on the network.

CloudPop is located at 585 Taylor Way, Suite 2, San Carlos, Calif. 94070. For more information, visit www.CloudPop.com.

About Commission Junction

Founded in November 1998, Commission Junction is the worldwide leader in affiliate marketing that matches online merchants' products and services to online content at the consumer's point of interest.

Handling all aspects of the global network for more than 1,000 merchants and 250,000 content providers, Commission Junction audits e-commerce activity, manages all relationships and collects and pays commissions on sales generated, all at a cost that is lower than traditional online advertising programs.

With a staff of 150, Commission Junction has headquarters in Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif., with sales offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Amsterdam and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . For more information visit www.cj.com.
COPYRIGHT 2000 Business Wire
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 5, 2000
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