CloseOutNow.com Launches Advertising Campaign Teaser Ads Begins in Major Trade Publications; Site Launch Scheduled for March.Business Editors NEW YORK--(BUSINESS WIRE)--February 2, 2000 CloseOutNow.com(TM) today announced the launch of a $1.6 million advertising campaign as it prepares to go live with its web site in March, 2000. CloseOutNow.com(TM) has launched teaser teaser an animal used to sexually tease but not to impregnate the members of the opposite sex. Usually males and they may be surgically prepared to ensure that they cannot mate or are not fertile. advertisements this week, and will run until the launch date in major fashion industry trade publications at which time another advertising campaign will follow. &uot;Our advertising campaign is a key step leading to the live launch of CloseOutNow.com,&uot; said Steven Lubinski, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the company. &uot;It is important for us to reach buyers and sellers of excess inventories before we go on-line, and alert them to a new, innovative way of dealing with one of the industry's most nagging problems - clearing excess inventory at a reasonable profit margin.&uot; CloseOutNow.com(TM) is a global business-to-business auction web site specializing in the multi-billion dollar market for excess apparel inventories. Traditionally known as &uot;close-outs,&uot; excess inventories are a typically low-margin business for individual merchandisers. The site will specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. in directly bringing together buyers and sellers of excess inventories including apparel, footwear, fashion accessories Fashion accessories are items apart from the garment itself, which complement the whole outfit. Fashion accessories include jewelry, gloves, handbags, hats, or scarves. and cosmetics. The first-round advertisements will focus on &uot;cutting out the middleman mid·dle·man n. 1. A trader who buys from producers and sells to retailers or consumers. 2. An intermediary; a go-between. ,&uot; a service which CloseOutNow.com(TM) proudly boasts. &uot;The typical road to moving excess apparel inventory involves a middleman to help the merchandising entities connect and negotiate terms of exchange,&uot; said Fulton Macdonald, Vice Chairman and Chief e-Commerce Officer. &uot;CloseOutNow.com eliminates the hassle of finding a middleman, putting the seller in direct contact with the buyer and the buyer in direct contact with the seller to negotiate an exchange between themselves via on-line auction.&uot; &uot;We provide a global solution for excess inventories,&uot; said Lubinski. CloseOutNow.com(TM) will provide customers with an array of international financing instruments, a multilingual mul·ti·lin·gual adj. 1. Of, including, or expressed in several languages: a multilingual dictionary. 2. customer service staff and logistical lo·gis·tic also lo·gis·ti·cal adj. 1. Of or relating to symbolic logic. 2. Of or relating to logistics. [Medieval Latin logisticus, of calculation support. &uot;The difficult problem that busy executives within the industry have constantly faced efficiently dealing with excess inventories while trying to salvage salvage, in maritime law, the compensation that the owner must pay for having his vessel or cargo saved from peril, such as shipwreck, fire, or capture by an enemy. Salvage is awarded only when the party making the rescue was under no legal obligation to do so. profit - is overcome through CloseOutNow.com's turnkey solution,&uot; said Lubinski. About CloseOutNow.com(TM) CloseOutNow.com(TM) is a privately held B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business on-line auction site for excess inventories of name-brand fashion merchandise. The site presents a global solution for manufacturers, wholesalers and retailers, both in its scope of services and its geographic reach. The company has established strategic partnerships in Asia and Europe, and expects to serve customers from all corners of the globe. CloseOutNow.com(TM) is the brainchild brain·child n. An original idea or plan attributed to a person or group. brainchild Noun Informal an idea or plan produced by creative thought Noun 1. of fashion field notables Steven R. Lubinski, president and chief executive office, and R. Fulton Macdonald, vice chairman and chief e-commerce officer, who share a combination of 70 years industry experience. The site is tailored to the fashion sector offering a full-service &uot;total&uot; solution auction that will provide financing and logistical support, if necessary, to its customers. CloseOutNow.com(TM) incorporated in early 1999 and launched an &uot;information only&uot; web site last August. Official launch of the web site is scheduled for March. |
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