Clos du Bois Launches U.S. Marketing Campaign: 'All the French You Need to Know'.

HEALDSBURG, Calif. -- Radio & Print Advertisements, On-Premise Events and Off-Premise Merchandizing to Remind Consumers of Clos du Bois' World-Class Quality

Allied Domecq Wines USA (NYSE:AED), the American fine wine division of Allied Domecq PLC, and Clos du Bois(R), one of America's best-selling Sonoma County wines, announce today the launch of a $5M marketing campaign - "All The French You Need To Know." Complete with radio and print advertising, on-premise tour events and off-premise merchandizing, the year-long campaign is designed to remind consumers of Clos du Bois' world-class quality.

This campaign will specifically target Clos du Bois' desired demographic; appealing to adult consumers who are in the process of refining their lifestyle and making the transition to the next level of sophistication. "Research shows that the Clos du Bois brand signals quality, class and a hint of the French/European sophistication, hence the rationale behind the 'All the French You Need to Know' campaign," said Peter Heyworth, vice president of marketing, Clos du Bois, Allied Domecq Wines USA.

"Clos du Bois is enjoying a 40 percent increase in marketing spending over last year, signaling our heavy investment in the wines people want - for celebrating, for entertaining and for gift giving," said Bill Newlands, President of Allied Domecq Wines USA. "We've carefully crafted the 'All the French You Need to Know' campaign to ensure that we're reaching our target consumer and delivering our brand messages, ideally positioning Clos du Bois for continued momentum and brand awareness."

Created by Duncan Channon, Clos du Bois radio advertising will appear in three, sixty-second spots entitled "Customs," "Frenchman" and "En Francais," featuring a female heroine and a French man in comical situations. The radio ads will run during highly-rated programs in 15 cities, delivering more than 57 million overall impressions against Clos du Bois' target consumers.

Rounding out the "All the French You Need to Know" campaign, a print advertisement depicts an elegant presentation of a French meal where Clos du Bois are the only French Words a consumer needs to know. To ensure full integration, this same print design theme will also be used in off-premise merchandizing this spring to drive consumer purchase.

Clos du Bois was recently named "Established Growth Brand in 2004" by the Adams Beverage Media Group.

More information about the "All the French You Need to Know" campaign, arranging an interview with an Allied Domecq Wines executive and obtaining hi-resolution images/digital radio advertisement clips are available upon request.

About Clos du Bois(R)

Clos du Bois was founded on 520 acres in the Alexander Valley of Sonoma County. Today, Clos du Bois is America's best-selling Sonoma County wine, making it one of California's leading super-premium wineries, famous for elegant, soft and supple wines that offer complexity and aging potential. Estate vineyards now include more than 800 acres in the Alexander Valley, and the winery sources fruit from more than 150 individual growers throughout the region to produce wines with a Sonoma County appellation and flair. The Classic Wines offer accessible wines with the esteemed Sonoma County appellation; the Appellation Reserve Series of wines focus on the county's finest viticultural districts; Vineyard Designate Wines showcase our extraordinary estate vineyard blocks; and Winemaker's Reserve Wines highlight the standout varietals of each vintage year.

About Allied Domecq Wines USA

Allied Domecq Wines USA is the American fine wine division of Allied Domecq PLC. Since the creation of a global wine division in 2001, Allied Domecq Wines has grown to become one of the most diverse wine companies in the world. The California portfolio consists of super-premium wines such as Atlas Peak(R) Vineyards, Buena Vista(R) Winery, Callaway Coastal(R), Clos du Bois(R), Gary Farrell(R), Haywood Estate(R), J. Garcia(R), Jake's Fault(R), Mumm Napa(R) and William Hill Winery(R). Allied Domecq Wines USA also owns and manages the US marketing, sales and distribution for Allied Domecq's global wine brands, including Azure Bay, Champagne Perrier Jouet(R) and Champagne Mumm(R) of France, Cockburn's Port(R) from Portugal, Bodegas Balbi(R) from Argentina, Brancott(R) Vineyards, Stoneleigh(R) and Lindauer(R) from New Zealand, as well as Harveys Bristol Cream(R), Domecq(R) sherries, Marques de Arienzo(R), Campo Viejo(R), Ysios, Tarsus(R), Aura(R) and Villarei(R) wines from Spain. For further information on Allied Domecq Wines USA please visit www.allieddomecwines.com.