Clorox and Dial Exit Dry Cleaning Segment.* Insisting that the category is not as big as first projected, Clorox Clorox commercial name for a sodium hypochlorite preparation marketed as household bleach, but also used for disinfection. and Dial last month announced that they were discontinuing their U.S. home cleaning brands. As a result, Procter
When P&G introduced Dryel, it insisted the brand's sales could reach $300 million in the U.S. and $500 million globally. But for the 52 weeks ended July 15, U.S. home dry cleaning dry cleaning, process of cleaning fabrics without water. Special solvents and soaps are used so as not to harm fabrics and dyes that will not withstand the effects of ordinary soap and water. Dry cleaning began in France about the middle of the 19th cent. sales totaled less than $77 million, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , Inc., Chicago. During that period, Dryel's U.S. sales tumbled 48.3% to $50.6 million. At the same time, Custom Cleaner, a joint venture between Dial and Henkel, said sales fell 4.4% to $12 million. Clorox FreshCare had sales of $11.6 million. That's an increase of 82.5%, but the results are deceiving because the product had just a few months of distribution the previous year. Dry Cleaner's Secret had sales of $2.5 million during the year ended July 15. |
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