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Clorox and ``Evening Magazine'' Give Bay Area Viewers a Sneak Peek into Secret Research Labs.


Business Editors

OAKLAND, Calif.--(BUSINESS WIRE)--Nov. 11, 2002

On Nov. 13, 2002, The Clorox Company (NYSE NYSE

See: New York Stock Exchange
:CLX (library, graphics) CLX - The Common Lisp library providing a low-level interface to the X Window System, equivalent to Xlib. Graphics toolkits can be built on top of CLX, e.g. McCLIM, Garnet, CLUE and CLIO. )(PSE PSE

1. pale soft exudative pork.

2. portosystemic encephalopathy.
:CLX) is giving Bay Area television viewers a rare glimpse behind the typically airtight air·tight  
adj.
1. Impermeable by air.

2. Having no weak points; sound: an airtight excuse.


airtight
Adjective

1.
 doors of its research and development labs in Pleasanton, Calif.

In two back-to-back segments on KPIX's Nov. 13 "Evening Magazine" show, viewers will get a peek at what it takes to create and test some of consumers' most trusted household products. Watch Correspondent Dave Stoelk as he navigates testing areas like the toilet lab, tries to find out what's in the "secret" soil pucks, and learns about some of Clorox's more unusual jobs -- the professional toilet-cleaning evaluator, the soap-scum creator and the stain maker, among others.

Respectively entitled "Toilet Farm" and "Clorox Secrets," the Clorox-focused segments will present an interesting and entertaining look at the people and methods behind the 90-year-old company's success, and marks the first time a camera crew has been allowed inside the Clorox facilities.

"Toilet Farm" and "Clorox Secrets" will air at 7 p.m., Wednesday, Nov. 13, on KPIX KPIX Kilo Pixel  channel 5 -- the Bay Area's CBS-affiliate. In a nod to the Clorox labs' hometown, "Evening Magazine" co-hosts, Malou Nubla and Mike Rowe, will host Wednesday's entire show from Pleasanton.

"Evening Magazine" is a daily Bay Area magazine program with a local focus, featuring regular lifestyle segments, Bay Area adventures and activities, and profiles of Bay Area residents. It airs every weeknight week·night  
n.
A night of the week exclusive of Saturday and Sunday.



weeknights
 at 7 p.m. on channel 5.

The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2002 revenues of $4.1 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Armor All and STP STP or standard temperature and pressure, standard conditions for measurement of the properties of matter. The standard temperature is the freezing point of pure water, 0°C; or 273.15°K;.  auto care products, Fresh Step and Scoop Away cat litters, Kingsford charcoal briquets, Hidden Valley and K C Masterpiece dressings and sauces, and Glad bags, wraps and containers. With 9,500 employees worldwide, the company manufactures products in 25 countries and markets them in more than 100 countries. Founded in 1980, The Clorox Company Foundation has awarded grants totaling more than $51 million to nonprofit organizations Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
, schools and colleges, and in 2001-2002 made product donations valued at nearly $5 million. For more information about Clorox, visit the company's Web site at www.clorox.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 11, 2002
Words:385
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