Clock Tower Place Taps Harpell/Martins for Public Relations.MAYNARD, Mass.--(BUSINESS WIRE)--Oct. 5, 1999-- Harpell/Martins Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most (H/MPR), a division of Harpell/Martins & Company, announced today its selection as the public relations agency for Clock Tower Place Office Park (CTP CTP (cytidine triphosphate): see cytosine. (1) (Computer-To-Plate) The production of printing plates directly from the computer without requiring film as an intermediate step. ), a high-tech office complex located outside Boston. HMPR will be implementing a strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. plan for CTP, including media relations, community relations 1. The relationship between military and civilian communities. 2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities. and special event planning Event planning is the process of planning a festival, ceremony, competition, party, or convention. Event planning includes budgeting, establishing date and alternate date (rain date), selecting and reserving the event site, acquiring permits, and coordinating transportation for the complex. "Clock Tower Place is a hot property with a culture all its own," said Mark Williams, president of Harpell/Martins Public Relations. "Some of the nation's largest companies are opting out of congested con·gest·ed adj. Affected with or characterized by congestion. congested ENT adjective Referring to a boggy blood-filled tissue. See Nasal congestion. downtown offices, preferring the more rural setting and relaxed atmosphere at Clock Tower Place. We are delighted to have the opportunity to increase awareness of the benefits to business the historic office complex offers." "When we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a public relations firm, we wanted to go with an experienced agency that could hit the ground running with a fresh, aggressive attitude," said Bob Macnamara, Vice President Development, of Clock Tower Place. "Harpell/Martins Public Relations met that criteria and had the proven track record we needed. And we only had to look one floor up! The partnership with H/MPR will enable Clock Tower Place to deploy a strategic and successful public relations campaign." About Clock Tower Place Clock Tower Place derives its named from the town landmark, a huge clock donated by Lorenzo Maynard to the town that bears his name. Clock Tower Place consists of more than one million square feet of commercial space. Renovations are still in progress, as new tenants take advantage of the opportunity to design and custom-build their own unique and expressive work environments. Currently Clock Tower Place has more than 50 tenants, including Monster.com, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , Bell Atlantic, BEA Systems, Inc., NE Restaurant Company, Inc., TMP/Worldwide, Orion Capitol, FlowMetrix, Trinity Microsystems, EcoSystems, Direct Report, Delphi Communications Systems, Agranat Systems, and Verne Q. Powell Flutes, Inc. Visit Clock Tower Place on the Internet at http://www.clocktowerplace.com. About Harpell/Martins & Company Harpell/Martins & Company is a leading integrated marketing organization dedicated to helping companies meet their sales, marketing and business goals. Founded in 1982, the company currently has 55 employees and annual billings of $62 million. Harpell/Martins provides strategic marketing services, advertising, media planning and buying, public relations and Internet marketing programs through its three operating divisions: Marketing Communications, Public Relations, and NetImpressions. For more information about Harpell/Martins, visit them on the Internet at http://www.harpell.com. |
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