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Cloakware Corporation: Innovative Digital Media Provider Adds Security Cloak-Dataplay Selects Cloakware Technology to Protect New-Age Content.


Business Editors & High Tech Writers

OTTAWA & BOULDER, Colo.--(BUSINESS WIRE)--April 9, 2002

Cloakware Cloakware Corporation, maker of software security products that enable developers to protect their code against tampering tampering The adulteration of a thing. See Drug tampering. , reverse engineering and automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 attacks, announced today that DataPlay Inc., developer of universal media for all things digital, has chosen Cloakware's patent-pending code transformation technology to secure applications of their ContentKey(TM) content promotion and activation activation /ac·ti·va·tion/ (ak?ti-va´shun)
1. the act or process of rendering active.

2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme.

3.
 software.

Based in Boulder, Colorado The City of Boulder (, Mountain Time Zone) is a home rule municipality located in Boulder County, Colorado, United States. Boulder is the 11th most populous city in the State of Colorado, as well as the most populous city and the county , DataPlay is working closely with brand-name manufacturers of consumer electronics devices - particularly for the emerging mobility market - to provide a range of products enabled with the DataPlay micro-optical player/recorder engine. They are also working with the leading publishers of music, e-books, games and software to release content in the DataPlay digital media format. Major retailers and online stores will soon carry DataPlay-enabled devices such as music players, digital cameras, PDAs, web phones and lap-top computers, as well as DataPlay blank and pre-recorded digital media.

ContentKey technology allows instant activation of additional content on the pre-recorded media - extra music tracks, separate albums, music videos, etc. - all without the need for lengthy downloads. DataPlay chose Cloakware code transformation technology to bar unlawful access to, or reproduction of, its valuable content. Security-sensitive components of the ContentKey application, and related functions within the micro-optical engine, are 'cloaked' to render them highly resistant to attack. This gives publishers and distributors of digital content added assurance their properties will be safe in the DataPlay environment.

"Protecting copyrights is crucial for the digital media industry," stated F.B. Fallah, Cloakware president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Music, movies, books, games, images - all need to be guarded against piracy piracy, robbery committed or attempted on the high seas. It is distinguished from privateering in that the pirate holds no commission from and receives the protection of no nation but usually attacks vessels of all nations. . Tools and techniques are available for this fight, but Cloakware's code transformation technology adds an entirely new layer of defense. It protects access and copy control software against attempts to alter or bypass functionality."

Mike Steingrebe, DataPlay vice president of corporate development, added, "To be the dominant player in this market, DataPlay needed to bring forward the most secure product offering we could. Cloakware definitely helped in that regard. The ability of their technology to protect critical elements of our software against attack is very unique."

About Cloakware Corporation

Cloakware Corporation (www.cloakware.com) develops products to protect software against tampering, reverse engineering and automated attacks. These products leverage patent-pending code transformation technology, which protects programs without affecting functionality, ease-of-use or cost-effectiveness. Cloakware products are key enablers for applications that include mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  and digital content protection. Cloakware develops and markets software security products, and also works with leading security, device and systems OEMs to embed em·bed   also im·bed
v. em·bed·ded, em·bed·ding, em·beds

v.tr.
1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale.
 its technology into their products. Cloakware is a private company, based in Ottawa, Canada.

About DataPlay, Inc.

DataPlay, Inc. was incorporated in November 1998 to develop a Web-enabled digital content recording and distribution media for portable Internet appliances Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup.  and hand-held consumer entertainment devices. Headquartered in Boulder, Colorado, the Company employs more than 240 people in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Singapore and Japan. Visit DataPlay on the Internet at www.dataplay.com.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 9, 2002
Words:496
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